prime.com
Free website and domain report on prime.com
Last Updated: 26th December, 2024
Overview
Snoop Summary for prime.com
This is a free and comprehensive report about prime.com. Prime.com is hosted in United States on a server with an IP address of 3.33.139.32, where the local currency is USD and English is the local language. Our records indicate that prime.com is owned/operated by Amazon Technologies, Inc.. If prime.com was to be sold it would possibly be worth $435 USD (based on the daily revenue potential of the website over a 24 month period). Prime.com receives an estimated 204 unique visitors every day - a decent amount of traffic! This report was last updated 26th December, 2024.
Review
Snoop Score
2/5
Valuation
$435 USD
Note: All valuation figures are estimates.
Popularity
Low
Note: Popularity is estimated.
Rank, Reach and Authority
Alexa Rank: | 6,362,066 |
Alexa Reach: | |
SEMrush Rank (US): | |
SEMrush Authority Score: | |
Moz Domain Authority: | 0 |
Moz Page Authority: | 0 |
Organic vs Paid (Google Ads)
Traffic
Visitors
Daily Visitors: | 204 |
Monthly Visitors: | 6,215 |
Yearly Visitors: | 74,534 |
Note: All visitors figures are estimates.
Visitors By Country
Revenue
Revenue
Daily Revenue: | $1 USD |
Monthly Revenue: | $18 USD |
Yearly Revenue: | $212 USD |
Note: All revenue figures are estimates.
Revenue By Country
SEO
Backlinks Analysis (SEMrush)
Top New Follow Links
Top Ranking Keywords (US)
Domain Analysis
Value | Length | |
---|---|---|
Domain: | prime.com | 9 |
Domain Name: | prime | 5 |
Extension (TLD): | com | 3 |
Expiry Check: | |
Page Speed Analysis
Average Load Time: | 1.65 seconds |
Load Time Comparison: | Faster than 51% of sites |
PageSpeed Insights
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
Progressive Web App
URL: https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
Updated: 1st June, 2020
3.41 seconds
First Contentful Paint (FCP) 9%
59%
32%
0.04 seconds
First Input Delay (FID) 93%
5%
2%
Simulate loading on desktop
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for prime.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Time to Interactive — 1.2 s
The time taken for the page to become fully interactive.
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
First CPU Idle — 1.2 s
The time taken for the page's main thread to be quiet enough to handle input.
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
Below is a list of network requests that were made during page load.
URL | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
---|---|---|---|---|---|---|---|
http://prime.com/ | 0 | 190.44800000847 | 590 | 0 | 301 | text/html | |
https://amzn.to/2LW5g5h | 190.72199999937 | 259.53100000334 | 571 | 0 | 301 | text/html | |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 259.89100000879 | 1545.2670000086 | 96439 | 476472 | 200 | text/html | Document |
https://images-na.ssl-images-amazon.com/images/I/51AZ-Jz5kmL._RC%7C51IB+wfP8qL.css,01evdoiemkL.css,01K+Ps1DeEL.css,31pdJv9iSzL.css,01W6EiNzKkL.css,11UGC+GXOPL.css,21LK7jaicML.css,11L58Qpo0GL.css,21kyTi1FabL.css,01ruG+gDPFL.css,01YhS3Cs-hL.css,21GwE3cR-yL.css,019SHZnt8RL.css,01wAWQRgXzL.css,21bWcRJYNIL.css,11WgRxUdJRL.css,01dU8+SPlFL.css,11ocrgKoE-L.css,01SHjPML6tL.css,111-D2qRjiL.css,01QrWuRrZ-L.css,310Imb6LqFL.css,01piEq-AdwL.css,11Z1a0FxSIL.css,01cbS3UK11L.css,21mOLw+nYYL.css,01giMEP+djL.css_.css?AUIClients/AmazonUI | 1574.0870000009 | 1602.8390000138 | 26486 | 158354 | 200 | text/css | Stylesheet |
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopUberAsset | 1574.4310000009 | 1608.1700000068 | 39190 | 246617 | 200 | text/css | Stylesheet |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DVH4W8EN6PA3Z734SGTC5:0 | 1644.2520000128 | 1661.6050000011 | 224 | 43 | 200 | image/gif | Image |
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/nav-sprite-global_bluebeacon-1x_optimized_layout1._CB468670774_.png | 1646.0900000093 | 1662.1110000124 | 11657 | 11179 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/Prime/LPS/Logo_Prime._CB485948854_.png | 1661.425000013 | 1684.75700001 | 2616 | 2103 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/GBB_Illustration_01._CB485923767_.png | 1662.5810000114 | 1686.4710000082 | 13800 | 13012 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/GBB_SavingsRibbon_01._CB485933533_.svg | 1662.7150000131 | 1686.0200000083 | 811 | 364 | 200 | image/svg+xml | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/PrimeLogo_Blue._CB485948972_.svg | 1662.8650000057 | 1724.1050000011 | 2028 | 3085 | 200 | image/svg+xml | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/StickyNav_02_DownArrow_50x30._CB485936763_.svg | 1663.11400001 | 1684.1600000043 | 979 | 922 | 200 | image/svg+xml | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png | 1663.3470000088 | 1685.5290000094 | 32345 | 31831 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg | 1663.7180000107 | 1687.803000008 | 21129 | 20614 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg | 1663.9130000112 | 1692.7750000032 | 21768 | 21289 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg | 1664.0980000084 | 1691.3500000082 | 28805 | 28326 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg | 1664.3030000123 | 1690.9589999996 | 28755 | 28276 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg | 1664.8220000061 | 1689.5700000023 | 23140 | 22625 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg | 1664.9420000031 | 1688.7440000137 | 28105 | 27627 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg | 1665.0430000009 | 1694.2170000111 | 24706 | 24191 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg | 1665.1490000077 | 1690.3870000097 | 22207 | 21692 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61VaWDVktML._SR230,210_.jpg | 1665.2990000002 | 1687.2830000066 | 4440 | 3903 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/610FDv38IML._SR230,210_.jpg | 1665.4360000102 | 1689.1860000032 | 6954 | 6418 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/817mTqQ5JtL._SR230,210_.jpg | 1665.5759999994 | 1715.7220000081 | 9099 | 8563 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61bxSeZqbOL._SR230,210_.jpg | 1665.7990000094 | 1714.9650000065 | 5948 | 5412 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71RLr5HnW8L._SR230,210_.jpg | 1665.9409999993 | 1691.7560000002 | 7650 | 7113 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81EO5Q6+ocL._SR230,210_.jpg | 1666.0780000093 | 1692.0870000031 | 9414 | 8877 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81PVRCMe3TL._SR230,210_.jpg | 1666.2730000098 | 1692.4810000055 | 8351 | 7813 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61yp0zhNcLL._SR230,210_.jpg | 1666.4940000046 | 1694.6549999993 | 5738 | 5202 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71WBVPUGHrL._SR230,210_.jpg | 1667.2370000015 | 1695.1289999997 | 12324 | 11823 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71+Xe8d0feL._SR230,210_.jpg | 1667.3750000045 | 1695.6310000096 | 11808 | 11271 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71U5HcFVfjL._SR230,210_.jpg | 1667.512 | 1695.9870000137 | 12034 | 11534 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71Te7QtXxhL._SR230,210_.jpg | 1667.6130000124 | 1696.3370000012 | 16846 | 16310 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/51PNmtwY7+L._SR230,210_.jpg | 1667.730000001 | 1699.1310000012 | 6149 | 5612 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71-4L1VXKlL._SR230,210_.jpg | 1667.981000006 | 1697.0430000074 | 8663 | 8126 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/714dCzyHhvL._SR230,210_.jpg | 1668.5620000062 | 1698.0800000019 | 8261 | 7761 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61uztWPzBCL._SR230,210_.jpg | 1668.8160000049 | 1702.1640000021 | 9200 | 8700 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81g-KKMwrrL._SR230,210_.jpg | 1668.9690000057 | 1728.0520000058 | 5951 | 5453 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71ajRgMBYdL._SR230,210_.jpg | 1669.0880000097 | 1700.9040000121 | 7335 | 6798 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81vQPaV1JHL._SR230,210_.jpg | 1669.2370000092 | 1728.3600000083 | 7783 | 7283 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61OLhTxiDkL._SR230,210_.jpg | 1669.3280000036 | 1697.8100000124 | 7668 | 7132 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71h6uwVtEGL._SR230,210_.jpg | 1669.5340000006 | 1701.8170000083 | 7375 | 6875 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81tNSVCiUqL._SR230,210_.jpg | 1669.6350000129 | 1699.4190000114 | 11274 | 10737 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71eVnIS80LL._SR230,210_.jpg | 1669.7899999999 | 1697.4450000125 | 11498 | 10997 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81wka5DHxhL._SR230,210_.jpg | 1669.9100000114 | 1700.542000006 | 9239 | 8703 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81PdtHYWHsL._SR230,210_.jpg | 1670.0249999994 | 1733.4860000119 | 5878 | 5377 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71Iq7xcRIWL._SR230,210_.jpg | 1670.1549999998 | 1698.556000003 | 8295 | 7758 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/01RmK+J4pJL._SR230,210_.gif | 1670.3370000032 | 1700.0590000098 | 2171 | 1635 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81jsGgyukPL._SR230,210_.jpg | 1670.4960000061 | 1751.5480000002 | 15385 | 14848 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/41ZyY5mWRSL._SR230,210_.jpg | 1670.7210000022 | 1729.9029999995 | 4827 | 4291 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/51SEdaCZrlL._SR230,210_.jpg | 1670.9040000133 | 1727.5770000124 | 5446 | 4909 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71yaIxVI1EL._SR230,210_.jpg | 1671.0210000019 | 1698.8710000005 | 2547 | 2011 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/815NhkBr7HL._SR230,210_.jpg | 1671.1300000024 | 1701.5200000023 | 6245 | 5745 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/81jpfEwC30L._SR230,210_.jpg | 1671.3140000065 | 1699.7280000069 | 10311 | 9774 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61DRLfmrVDL._SR230,210_.jpg | 1671.4659999998 | 1728.621000002 | 5871 | 5370 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/716GJBjPTSL._SR230,210_.jpg | 1671.577000001 | 1702.5170000124 | 9191 | 8690 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/71Ayk5BPYmL._SR230,210_.jpg | 1671.7060000083 | 1701.2160000013 | 10414 | 9878 | 200 | image/jpeg | Image |
https://m.media-amazon.com/images/I/61a2++qo2nL._SR230,210_.jpg | 1673.5250000056 | 1715.400000001 | 6409 | 5872 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/G/01/acs/hfd/widgets/acswidget-carousel/prod/2.0.4/acswidget-carousel.min._CB430126759_.css | 1609.5640000131 | 1624.6890000039 | 822 | 810 | 200 | text/css | Stylesheet |
https://images-na.ssl-images-amazon.com/images/I/51QJaZ+FnaL._AC_SX184_.jpg | 1673.7830000056 | 1704.5990000042 | 9027 | 8526 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51+Wh8ymTCL._AC_SX184_.jpg | 1674.2880000093 | 1703.9900000091 | 7567 | 7066 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51qsxr2tdVL._AC_SX184_.jpg | 1674.4180000096 | 1707.4350000039 | 7743 | 7243 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41TqFweYqSL._AC_SX184_.jpg | 1674.5190000074 | 1704.3460000132 | 6307 | 5806 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41E1mHN4dxL._AC_SX184_.jpg | 1674.7350000078 | 1703.6150000058 | 7115 | 6614 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/519WkKpAwTL._AC_SX184_.jpg | 1674.8350000125 | 1705.6260000099 | 8492 | 7991 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41RQQgsvZRL._AC_SX184_.jpg | 1675.0020000036 | 1706.7150000075 | 6935 | 6434 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41XcuYoiP8L._AC_SX184_.jpg | 1675.3000000026 | 1714.5730000047 | 5699 | 5198 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51nmlCh7DHL._AC_SX184_.jpg | 1675.5190000113 | 1705.9030000091 | 8612 | 8111 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51x5hnonNrL._AC_SX184_.jpg | 1675.7240000006 | 1705.2350000013 | 10260 | 9759 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51p1WmcG8QL._AC_SX184_.jpg | 1675.9020000027 | 1704.8780000041 | 9670 | 9169 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41HDV7kWIsL._AC_SX184_.jpg | 1676.1390000029 | 1710.4240000044 | 5706 | 5205 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51mBskbWGdL._AC_SX184_.jpg | 1676.329000009 | 1713.0020000041 | 9786 | 9285 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51TtiKMAGPL._AC_SX184_.jpg | 1676.7560000008 | 1714.0210000071 | 7788 | 7287 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41Cb-9uUnVL._AC_SX184_.jpg | 1676.9580000109 | 1706.1539999995 | 7178 | 6641 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51fm5jm5wwL._AC_SX184_.jpg | 1677.1580000059 | 1712.5290000113 | 9827 | 9094 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51QKt8F1Q0L._AC_SX184_.jpg | 1677.463 | 1706.440000009 | 7680 | 7143 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41mBFMipwBL._AC_SX184_.jpg | 1677.8100000083 | 1707.0480000111 | 6718 | 6181 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41YIHJhadsL._AC_SX184_.jpg | 1678.0060000019 | 1709.6370000072 | 7668 | 7130 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41G1brVYDpL._AC_SX184_.jpg | 1678.2020000101 | 1711.1250000016 | 5772 | 5235 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61x7aH2vcgL._AC_SX184_.jpg | 1678.3640000067 | 1708.8260000019 | 10136 | 9599 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/613qFutVvmL._AC_SX184_.jpg | 1678.5770000133 | 1707.9740000045 | 12688 | 12186 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61-ec2OJGWL._AC_SX184_.jpg | 1678.8610000076 | 1750.9290000016 | 11919 | 11417 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41ITO258MOL._AC_SX184_.jpg | 1679.0250000049 | 1708.5619999998 | 4581 | 4044 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61fPYcsUGRL._AC_SX184_.jpg | 1679.1830000002 | 1708.2680000021 | 10183 | 9646 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61ZWnJmp+RL._AC_SX184_.jpg | 1680.0080000103 | 1709.3680000107 | 10353 | 9852 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61Pjjy1BCbL._AC_SX184_.jpg | 1680.2260000113 | 1709.1070000024 | 8694 | 8193 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61JA4yTqF-L._AC_SX184_.jpg | 1680.4190000112 | 1740.2280000097 | 11309 | 10808 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51C1tj-frCL._AC_SX184_.jpg | 1680.5580000073 | 1740.7510000048 | 8325 | 7824 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51pY1wEsTbL._AC_SX184_.jpg | 1680.7090000075 | 1744.3660000135 | 7994 | 7493 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/613R6fYyw5L._AC_SX184_.jpg | 1680.9970000031 | 1711.6810000007 | 10136 | 9403 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51ZWId9PliL._AC_SX184_.jpg | 1681.1820000003 | 1745.689000003 | 6496 | 5995 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51l3RHix3cL._AC_SX184_.jpg | 1681.3070000062 | 1711.9700000039 | 10305 | 9768 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61aFyhRM4EL._AC_SX184_.jpg | 1681.4580000064 | 1712.1929999994 | 7994 | 7261 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51xD7a0-9tL._AC_SX184_.jpg | 1681.585000013 | 1710.1740000071 | 6018 | 5481 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51PmdRK5tjL._AC_SX184_.jpg | 1681.8290000083 | 1710.637000011 | 7011 | 6474 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/61fk8e-e8nL._AC_SX184_.jpg | 1682.0410000073 | 1711.4180000062 | 14385 | 13847 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/41a4aVrddeL._AC_SX184_.jpg | 1682.2000000102 | 1713.3980000071 | 4431 | 3894 | 200 | image/jpeg | Image |
https://images-na.ssl-images-amazon.com/images/I/51fSP6MNz3L._AC_SX184_.jpg | 1682.3210000002 | 1748.4810000024 | 11427 | 10925 | 200 | image/jpeg | Image |
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https://ads.yahoo.com/cms/v1?esig=1~b9bada6fffbf45c1ffda7783879fb5715486894a&nwid=10000922750&sigv=1 | 3207.4920000014 | 3274.8520000023 | 960 | 0 | 302 | ||
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1063929773/?userId=ZWE1_EI5SBGRQK6mOHss5g&guid=ON&script=0 | 3207.9010000016 | 3226.6670000099 | 1483 | 0 | 302 | image/gif | |
https://image6.pubmatic.com/AdServer/UCookieSetPug?rd=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3D%23PM_USER_ID%26ex%3Dpubmatic.com | 3208.0530000094 | 3272.5950000022 | 489 | 0 | 302 | text/html | |
https://trc.taboola.com/sg/amazon-a9-network/1/rtb | 3208.1920000055 | 3317.0910000044 | 534 | 0 | 302 | ||
https://x.bidswitch.net/ul_cb/sync_a9/https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dbidswitch.com%26id%3D%24%7BUUID%7D | 3224.6610000002 | 3273.9000000001 | 576 | 0 | 302 | ||
https://us-u.openx.net/w/1.0/cm?cc=1&id=e818ca1e-0c23-caa8-0dd3-096b0ada08b7&r=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dopenx.com%26id%3D | 3225.1060000126 | 3262.9640000087 | 483 | 0 | 302 | image/gif | |
https://s.amazon-adsystem.com/ecm3?id=OPTOUT&ex=rhythmone.com | 3225.3410000121 | 3247.5740000082 | 344 | 43 | 200 | image/gif | Image |
https://cm.g.doubleclick.net/pixel?google_nid=a9&google_cm=&ex=doubleclick.net&google_tc= | 3225.5700000096 | 3272.9360000085 | 1609 | 0 | 302 | text/html | |
https://cm.g.doubleclick.net/pixel?google_nid=a9&google_hm=1rSFaSyMQIOflv_z1dUG-w&google_tc= | 3225.9550000017 | 3243.7800000043 | 1171 | 170 | 200 | image/png | Image |
https://s.amazon-adsystem.com/ecm3?ex=mplatform.com&id=10604147535516197881&gdpr=${gdpr} | 3226.3800000073 | 3248.058000012 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=visualiq&id=0-9dae5070-693a-4362-bb0b-0b75ba88ae3a | 3226.6230000096 | 3250.7700000133 | 344 | 43 | 200 | image/gif | Image |
https://www.google.com/pagead/1p-user-list/1063929773/?userId=ZWE1_EI5SBGRQK6mOHss5g&guid=ON&script=0&is_vtc=1&random=693262837 | 3226.8630000035 | 3237.6630000072 | 781 | 42 | 200 | image/gif | Image |
https://pixel.advertising.com/ups/56466/sync?redir=true&_origin=1&verify=true | 3227.1400000027 | 3274.5810000051 | 488 | 0 | 302 | ||
https://dpm.demdex.net/demconf.jpg?et:ibs%7cdata:dpid=139200&dpuuid=NqYr3HDhTOe9FUj4ZQjf0g&redir=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dadobe.com%26id%3D%24%7BDD_UUID%7D | 3227.3420000129 | 3275.9230000083 | 754 | 0 | 302 | ||
https://beacon.krxd.net/usermatch.gif?kuid_status=new&partner=amzn | 3227.6459999994 | 3242.7840000018 | 481 | 0 | 204 | text/plain | Image |
https://s.amazon-adsystem.com/ecm3?id=824b3f26d62885330e8aad02a7d27d6&ex=freewheel.tv | 3262.6210000017 | 3291.3110000081 | 344 | 43 | 200 | image/gif | Image |
https://c1.adform.net/serving/cookie/match?CC=1&party=1153&redirect_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dadform.net%26id%3D%24%7BUUID%7D | 3263.0130000034 | 3285.6109999993 | 444 | 0 | 302 | ||
https://s.amazon-adsystem.com/ecm3?ex=openx.com&id=78e20101-f9a9-c51b-1e87-5488d374612c | 3263.2300000114 | 3284.061000013 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=survata.com&id=9ec0b8e3-9e4d-22bd-64ff-14dcbc229c50 | 3263.4740000067 | 3290.9240000008 | 344 | 43 | 200 | image/gif | Image |
https://image6.pubmatic.com/AdServer/UCookieSetPug?rd=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3D%23PM_USER_ID%26ex%3Dpubmatic.com&rdf=1 | 3272.7950000117 | 3315.3359999997 | 498 | 0 | 302 | text/html | |
https://s.amazon-adsystem.com/ecm3?ex=doubleclick.net&google_gid=CAESEBZPebGIzU3mbJt3zVmH5Tw&google_cver=1 | 3273.3320000116 | 3294.5830000099 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=bidswitch.com&id=51f83c481f9175c2f96e795eb7ea5355 | 3274.0150000027 | 3299.5010000013 | 344 | 43 | 200 | image/gif | Image |
https://pixel.tapad.com/idsync/ex/receive?partner_id=1682&partner_device_id=a982d88a-51d9-4ed8-89b4-1d4106e06812&partner_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dplaced.com%26id%3Da982d88a-51d9-4ed8-89b4-1d4106e06812 | 3274.396000008 | 3284.3970000104 | 806 | 0 | 302 | ||
https://ups.analytics.yahoo.com/ups/56466/sync?redir=true&_origin=1&apid=UP682d70b1-a462-11ea-81cb-02a2411bf883 | 3274.6980000084 | 3315.591000006 | 907 | 0 | 302 | ||
https://s.amazon-adsystem.com/ecm3?ex=rightmedia.com&xid=sSIhgkSdHP3Sk.O1Xbz2rdp. | 3275.032000005 | 3299.0620000055 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?&ex=ninthdecimal.com&id=841EEF17D293D55E621DE979028A6C13 | 3275.3590000066 | 3341.894000012 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=adobe.com&id=87007927861142683994139741734612733308 | 3276.0780000099 | 3298.7330000033 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?id=VJt1MxSY9TBK6Vs6QuI3fw&ex=rubiconproject.com&status=ok | 3277.7650000062 | 3300.7080000098 | 344 | 43 | 200 | image/gif | Image |
https://sync.search.spotxchange.com/partner?adv_id=7922&redir=https://s.amazon-adsystem.com/ecm3?ex%3Dspotx.com%26id%3D%24SPOTX_USER_ID&__user_check__=1&sync_id=68310649-a462-11ea-8ed9-1f8c4ae11601 | 3278.0160000111 | 3331.3730000082 | 597 | 0 | 302 | text/plain | |
https://lm.serving-sys.com/lm/acs?json={%22GUID%22:%22d4b170f1-881c-4b9a-bdbf-e064695a39d9%22,%22Time%22:%2220200601T194834.922214%22}&rtu=https://s.amazon-adsystem.com/ecm3?ex=sizmek&id=[%tp_UserID%] | 3289.208000002 | 3337.790000005 | 319 | 0 | 302 | text/html | |
https://pixel.tapad.com/idsync/ex/receive/check?partner_id=1682&partner_device_id=a982d88a-51d9-4ed8-89b4-1d4106e06812&partner_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dplaced.com%26id%3Da982d88a-51d9-4ed8-89b4-1d4106e06812 | 3289.5040000003 | 3316.318000012 | 923 | 0 | 302 | ||
https://loadus.exelator.com/load/?p=204&g=8888&j=0&xl8blockcheck=1 | 3289.9630000029 | 3406.8430000043 | 864 | 0 | 302 | image/gif | |
https://s.amazon-adsystem.com/ecm3?ex=adform.net&id=3236107975072647442 | 3290.2890000114 | 3314.9770000018 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?id=2EAA29AD-BCA4-4CF6-A394-458BF3593D6E&ex=pubmatic.com | 3315.4639999993 | 3339.3950000027 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?id=7c9dd670e39007f8a2915240d9e2d7ea9115efc9&ex=aoldisplay.com | 3315.7720000017 | 3336.2049999996 | 344 | 43 | 200 | image/gif | Image |
https://match.adsrvr.org/track/cmf/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=68375b32-a462-11ea-b6d3-9e1d84d6b82a%252Chttps%253A%252F%252Fs.amazon-adsystem.com%252Fecm3%253Fex%253Dplaced.com%2526id%253Da982d88a-51d9-4ed8-89b4-1d4106e06812&gdpr=0&gdpr_consent= | 3316.4730000135 | 3416.167000003 | 797 | 0 | 302 | text/html | |
https://s.amazon-adsystem.com/ecm3?ex=taboola.com&id=881bf29a-f991-404d-8e6a-1368d5334165-tuct5cf1953 | 3317.1910000092 | 3338.082000002 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=telaria.com&id=a8699783368a4817a8485bfe2a3947c1 | 3318.3290000015 | 3339.8840000009 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?p_user_id=1FQxz1ROTIqlGj5f1Ko_bA&ex=twca&id=1FQxz1ROTIqlGj5f1Ko_bA | 3318.7500000058 | 3340.715000013 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=samba.tv&id=bc9cbfb156d9ed59 | 3324.7490000067 | 3393.6050000048 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=bluekai.com&id=Xku3nQ99999fcBPK | 3325.2240000002 | 3346.6640000115 | 344 | 43 | 200 | image/gif | Image |
https://ssum-sec.casalemedia.com/usermatchredir?s=184155&cb=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dindex%26id%3D__UID__&C=1 | 3325.2710000088 | 3453.8700000121 | 796 | 0 | 302 | text/html | |
https://s.amazon-adsystem.com/ecm3?ex=spotx.com&id=6831060d-a462-11ea-8ed9-1f8c4ae11601 | 3331.5170000133 | 3355.7320000109 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=sizmek&id=d4b170f1-881c-4b9a-bdbf-e064695a39d9 | 3338.0020000041 | 3360.8400000085 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?id=164691803439002304435&ex=neustar.biz | 3338.6330000067 | 3361.1860000092 | 344 | 43 | 200 | image/gif | Image |
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod | 3368.5470000055 | 3406.4910000016 | 0 | 0 | -1 | Other | |
https://s.amazon-adsystem.com/ecm3?&ex=nielsen&id=7768c073b9ab7e8dd530fbf0af986818 | 3406.9870000094 | 3429.5700000075 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?id=y-VixWC1x1lxajH3IzSLZW8ZYFyZlnHAL.55So&status=NOT_FOUND&ex=gemini | 3407.4480000127 | 3429.9350000074 | 344 | 43 | 200 | image/gif | Image |
https://match.adsrvr.org/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=68375b32-a462-11ea-b6d3-9e1d84d6b82a%252Chttps%253A%252F%252Fs.amazon-adsystem.com%252Fecm3%253Fex%253Dplaced.com%2526id%253Da982d88a-51d9-4ed8-89b4-1d4106e06812&gdpr=0&gdpr_consent= | 3416.3170000102 | 3506.2580000085 | 836 | 0 | 302 | text/html | |
https://s.amazon-adsystem.com/ecm3?ex=fbca&id=jeOAXROSQ-aPcS8qVe-yCA | 3417.0420000009 | 3438.5540000076 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?ex=index&id=F4ek44H4q5JwUk2IOqJuNTZ1dFA4ZgAC | 3454.1980000067 | 3476.2410000112 | 344 | 43 | 200 | image/gif | Image |
https://pixel.tapad.com/idsync/ex/receive?partner_id=1830&partner_device_id=b5b35ccb-5924-4f31-9200-e99200680dac&ttd_puid=68375b32-a462-11ea-b6d3-9e1d84d6b82a%2Chttps%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dplaced.com%26id%3Da982d88a-51d9-4ed8-89b4-1d4106e06812 | 3506.6440000082 | 3540.1150000107 | 825 | 0 | 302 | ||
https://s.amazon-adsystem.com/ecm3?ex=placed.com&id=a982d88a-51d9-4ed8-89b4-1d4106e06812 | 3540.2920000051 | 3562.5370000052 | 344 | 43 | 200 | image/gif | Image |
https://s.amazon-adsystem.com/ecm3?rcode=1&ex=imdb.com | 3547.18400001 | 3566.1950000067 | 344 | 43 | 200 | image/gif | Image |
https://fls-na.amazon.com/1/batch/1/OE/ | 3879.8990000068 | 3885.6240000023 | 0 | 0 | -1 | Other | |
https://images-na.ssl-images-amazon.com/images/I/417L6LIsU6L._RC%7C71aetHfgukL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51MzEF-M1PL.js,313jWehHlpL.js_.js?AUIClients/NavDesktopMetaAsset | 4045.0810000038 | 4067.8509999998 | 107275 | 375953 | 200 | application/x-javascript | Fetch |
https://images-na.ssl-images-amazon.com/images/I/21l5OKCEfWL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopMetaAsset | 4045.5330000113 | 4077.4770000135 | 39126 | 246399 | 200 | text/css | Fetch |
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) | End Time (Ms) |
---|---|
1574.698 | 15.229 |
1594.647 | 12.578 |
1609.873 | 5.367 |
1631.266 | 12.962 |
1645.541 | 19.865 |
1667.771 | 8.42 |
1676.365 | 31.725 |
1708.128 | 58.536 |
1773.023 | 8.365 |
1841.331 | 9.375 |
1863.193 | 12.146 |
1877.617 | 33.669 |
1912.38 | 6.603 |
1919.014 | 6.953 |
1926.161 | 64.423 |
1990.629 | 12.84 |
2010.174 | 66.489 |
2077.522 | 5.081 |
2082.658 | 50.889 |
2139.886 | 85.711 |
2225.807 | 6.015 |
2236.592 | 30.763 |
2270.027 | 14.389 |
2284.557 | 7.338 |
2291.965 | 11.319 |
2305.403 | 7.008 |
2336.854 | 26.139 |
2363.157 | 83.806 |
2448.162 | 6.247 |
2456.219 | 18.249 |
2475.077 | 24.701 |
2502.439 | 9.882 |
2514.123 | 8.268 |
2522.446 | 21.408 |
2543.96 | 9.284 |
2553.737 | 11.596 |
2565.352 | 36.486 |
2601.955 | 8.26 |
2610.319 | 19.054 |
2629.452 | 7.227 |
2645.223 | 52.561 |
2701.748 | 129.541 |
2831.655 | 58.256 |
2890.049 | 8.413 |
2898.76 | 5.649 |
2904.438 | 44.992 |
2949.454 | 13.497 |
2975.906 | 39.144 |
3018.972 | 7.398 |
3034.791 | 14.837 |
3050.551 | 10.314 |
3061.922 | 16.89 |
3079.763 | 5.849 |
3089.336 | 7.902 |
3097.901 | 5.315 |
3103.683 | 6.061 |
3110.62 | 22.041 |
3132.682 | 5.861 |
3140.817 | 6.167 |
3147.135 | 7.063 |
3155.216 | 19.708 |
3175.623 | 7.546 |
3187.865 | 5.23 |
3193.39 | 20.432 |
3214.419 | 6.412 |
3221.187 | 7.29 |
3228.504 | 7.06 |
3237.944 | 8.521 |
3250.116 | 33.91 |
3286.213 | 8.389 |
3300.355 | 5.122 |
3308.421 | 6.118 |
3316.112 | 20.661 |
3341.384 | 5.278 |
3354.008 | 5.837 |
3361.92 | 18.593 |
3383.51 | 5.972 |
3392.405 | 7.394 |
3400.212 | 7.279 |
3409.384 | 19.044 |
3430.338 | 7.855 |
3440.185 | 6.913 |
3450.816 | 23.635 |
3476.245 | 7.363 |
3485.397 | 6.177 |
3491.587 | 6.453 |
3498.108 | 17.775 |
3516.55 | 6.133 |
3522.758 | 5.449 |
3531.958 | 30.174 |
3562.516 | 6.388 |
3570.184 | 5.36 |
3575.561 | 5.587 |
3581.49 | 5.811 |
3587.936 | 7.079 |
3596.036 | 5.377 |
3603.999 | 6.198 |
3610.245 | 15.39 |
3625.676 | 6.828 |
3632.526 | 5.424 |
3638.028 | 6.477 |
3644.759 | 20.559 |
3665.406 | 5.914 |
3672.668 | 5.511 |
3681.9 | 27.401 |
3709.313 | 7.595 |
3721.767 | 5.667 |
3727.477 | 27.781 |
3755.304 | 6.817 |
3763.574 | 6.886 |
3770.566 | 6.722 |
3777.548 | 18.333 |
3795.912 | 9.872 |
3805.85 | 5.812 |
3815.333 | 6.599 |
3821.949 | 6.525 |
3828.835 | 5.024 |
3837.22 | 8.075 |
3845.313 | 5.901 |
3853.948 | 8.371 |
3862.528 | 6.458 |
3870.544 | 7.949 |
3878.513 | 8.576 |
3887.182 | 7.621 |
3907.957 | 6.336 |
3920.449 | 6.253 |
3926.716 | 5.001 |
3940.41 | 5.583 |
3946.126 | 5.498 |
3953.837 | 9.358 |
3963.441 | 18.679 |
3982.157 | 5.843 |
3993.084 | 5.751 |
3999.113 | 5.226 |
4004.35 | 7.84 |
4012.219 | 5.146 |
4020.523 | 5.313 |
4033.818 | 5.473 |
4039.303 | 5.824 |
4045.162 | 5.157 |
4053.854 | 5.502 |
4068.042 | 5.085 |
4073.163 | 6.727 |
4080.24 | 7.19 |
4087.548 | 8.908 |
4103.788 | 6.123 |
4118.458 | 5.306 |
4123.778 | 5.746 |
4129.553 | 5.353 |
4137.26 | 6.122 |
4153.108 | 5.185 |
4158.313 | 5.77 |
4170.493 | 6.921 |
4177.616 | 5.446 |
4186.834 | 5.319 |
4192.165 | 5.467 |
4203.832 | 6.152 |
4210.019 | 5.94 |
4219.765 | 5.672 |
4225.456 | 6.323 |
4237.202 | 6.815 |
4253.04 | 5.504 |
4258.574 | 8.527 |
4272.474 | 5.703 |
4286.682 | 5.942 |
4292.635 | 6.054 |
Opportunities
Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images — Potential savings of 8 KB
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://m.media-amazon.com/images/I/81PVRCMe3TL._SR230,210_.jpg | 7813 | 7813 |
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
Remove unused CSS — Potential savings of 71 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopUberAsset#desktop | 49323 | 43512 |
https://images-na.ssl-images-amazon.com/images/I/51AZ-Jz5kmL._RC%7C51IB+wfP8qL.css,01evdoiemkL.css,01K+Ps1DeEL.css,31pdJv9iSzL.css,01W6EiNzKkL.css,11UGC+GXOPL.css,21LK7jaicML.css,11L58Qpo0GL.css,21kyTi1FabL.css,01ruG+gDPFL.css,01YhS3Cs-hL.css,21GwE3cR-yL.css,019SHZnt8RL.css,01wAWQRgXzL.css,21bWcRJYNIL.css,11WgRxUdJRL.css,01dU8+SPlFL.css,11ocrgKoE-L.css,01SHjPML6tL.css,111-D2qRjiL.css,01QrWuRrZ-L.css,310Imb6LqFL.css,01piEq-AdwL.css,11Z1a0FxSIL.css,01cbS3UK11L.css,21mOLw+nYYL.css,01giMEP+djL.css_.css?AUIClients/AmazonUI#us.not-trident | 31671 | 29531 |
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Diagnostics
Avoids enormous network payloads — Total size was 1,923 KB
Large network payloads can cost users money and are linked to long load times.
Large network payloads can cost users money and are linked to long load times.
URL | Transfer Size (Bytes) |
---|---|
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Gradient_BG_Hero._CB465757997_.png | 311482 |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset | 107396 |
https://images-na.ssl-images-amazon.com/images/I/417L6LIsU6L._RC%7C71aetHfgukL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51MzEF-M1PL.js,313jWehHlpL.js_.js?AUIClients/NavDesktopMetaAsset | 107275 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 96439 |
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 69889 |
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopUberAsset | 39190 |
https://images-na.ssl-images-amazon.com/images/I/21l5OKCEfWL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopMetaAsset | 39126 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 33422 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png | 33008 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png | 32345 |
Uses efficient cache policy on static assets — 9 resources found
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL | Cache TTL (Ms) | Transfer Size (Bytes) |
---|---|---|
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | 0 | 5836 |
https://www.amazon.com/gp/uedata?ld&v=0.211997.0&id=VH4W8EN6PA3Z734SGTC5&sw=800&sh=600&vw=1350&vh=940&m=1&sc=VH4W8EN6PA3Z734SGTC5&ue=6&bb=86&ns=106&ne=281&be=774&fp=192&fcp=192&pc=958&tc=-1575&na_=-1575&ul_=-1591055313340&_ul=-1591055313340&rd_=-1591055313340&_rd=-1591055313340&fe_=-1315&lk_=-1315&_lk=-1315&co_=-1315&_co=-1315&sc_=-1591055313340&rq_=-1315&rs_=-29&_rs=-29&dl_=-14&di_=797&de_=799&_de=850&_dc=957&ld_=958&_ld=-1591055313340&ntd=-1&ty=0&rc=0&hob=2&hoe=6&ld=959&t=1591055314299&ctb=1&rt=__ld:115-6-3-97-5-7-0&csmtags=aui|aui:aui_build_date:3.20.4-2020-05-29|navbar|fls-na-amazon-com|adblk_no&viz=visible:6&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=VH4W8EN6PA3Z734SGTC5&aftb=1 | 0 | 985 |
https://assoc-na.associates-amazon.com/abid/um?s=145-7925442-4038106&m=ATVPDKIKX0DER | 0 | 380 |
https://fls-na.amazon.com/1/4167132/1/OP/?id=b2df8be3-26e4-84e4-b195-25f03e79aa44&type=6 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26ctb%3D1%26sc0%3Diss-init-pc%26bb0%3D269%26cf0%3D1266%26be0%3D1266%26pc0%3D1266%26ld0%3D1266%26t0%3D1591055314606%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:1266 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26ctb%3D1%26sc0%3Diss-warmup%3Asuccess%26bb0%3D1282%26cf0%3D1432%26be0%3D1432%26pc0%3D1432%26ld0%3D1432%26t0%3D1591055314772%26csmtags%3Diss-on-time%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:1432 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26sc0%3Dportal-bb%26pc0%3D13%26ld0%3D13%26t0%3D1591055313439%26sc1%3DcsmCELLSframework%26bb1%3D780%26pc1%3D780%26ld1%3D780%26t1%3D1591055314120%26sc2%3DcsmCELLSpdm%26bb2%3D781%26pc2%3D782%26ld2%3D782%26t2%3D1591055314122%26sc3%3DcsmCELLSvpm%26bb3%3D782%26pc3%3D782%26ld3%3D782%26t3%3D1591055314122%26sc4%3DcsmCELLSfem%26bb4%3D783%26pc4%3D783%26ld4%3D783%26t4%3D1591055314123%26sc5%3Due_sushi_v1%26bb5%3D784%26pc5%3D785%26ld5%3D785%26t5%3D1591055314125%26ctb%3D1:962 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26sw%3D800%26sh%3D600%26vw%3D1350%26vh%3D940%26m%3D1%26sc%3DVH4W8EN6PA3Z734SGTC5%26ue%3D6%26bb%3D86%26ns%3D106%26ne%3D281%26be%3D774%26fp%3D192%26fcp%3D192%26pc%3D958%26tc%3D-1575%26na_%3D-1575%26ul_%3D-1591055313340%26_ul%3D-1591055313340%26rd_%3D-1591055313340%26_rd%3D-1591055313340%26fe_%3D-1315%26lk_%3D-1315%26_lk%3D-1315%26co_%3D-1315%26_co%3D-1315%26sc_%3D-1591055313340%26rq_%3D-1315%26rs_%3D-29%26_rs%3D-29%26dl_%3D-14%26di_%3D797%26de_%3D799%26_de%3D850%26_dc%3D957%26ld_%3D958%26_ld%3D-1591055313340%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D6%26ld%3D959%26t%3D1591055314299%26ctb%3D1%26rt%3D__ld%3A115-6-3-97-5-7-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.20.4-2020-05-29%7Cnavbar%7Cfls-na-amazon-com%7Cadblk_no%26viz%3Dvisible%3A6%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:962 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DVH4W8EN6PA3Z734SGTC5:0 | 0 | 224 |
Avoid chaining critical requests — 6 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
---|---|---|---|
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 1143.877 | 163.714 | 21.712 |
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 847.661 | 522.707 | 4.76 |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset | 226.9 | 196.518 | 5.515 |
Unattributable | 182.148 | 3.4 | 0.217 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 80.343 | 22.612 | 1.545 |
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild | 61.616 | 40.069 | 0.747 |
Keep request counts low and transfer sizes small — 224 requests • 1,923 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type | Requests | Transfer Size (Bytes) |
---|---|---|
Total | 224 | 1968723 |
Image | 141 | 1302580 |
Script | 8 | 236411 |
Other | 65 | 193457 |
Document | 3 | 99785 |
Font | 4 | 69992 |
Stylesheet | 3 | 66498 |
Media | 0 | 0 |
Third-party | 90 | 61104 |
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
---|---|---|
1389383 | 3.388 | |
20546 | 0 | |
7086 | 0 | |
3123 | 0 | |
1720 | 0 | |
1633 | 0 | |
1490 | 0 | |
1484 | 0 | |
1341 | 0 | |
1271 | 0 | |
1268 | 0 | |
1121 | 0 | |
1070 | 0 | |
987 | 0 | |
957 | 0 | |
931 | 0 | |
872 | 0 | |
789 | 0 | |
783 | 0 | |
781 | 0 | |
713 | 0 | |
688 | 0 | |
682 | 0 | |
543 | 0 | |
534 | 0 | |
510 | 0 | |
469 | 0 | |
386 | 0 |
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
The element which was identified as the Largest Contentful Paint.
Element |
---|
Avoid large layout shifts — No elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Below is a list of all DOM elements that contribute to the CLS of the page.
Budgets
Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.
It is advised to set a timing budget to monitor the performance of your site.
Metrics
First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.
The time taken for the first image or text on the page to be rendered.
Other
First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.
The time taken for the primary content of the page to be rendered.
Opportunities
Properly size images — Potential savings of 175 KB
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png | 31831 | 31296 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg | 28326 | 16021 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg | 28276 | 15993 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg | 27627 | 15626 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg | 24191 | 13682 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg | 22625 | 12797 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg | 21692 | 12269 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg | 21289 | 12041 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg | 20614 | 11659 |
https://images-na.ssl-images-amazon.com/images/I/61fk8e-e8nL._AC_SX184_.jpg | 13847 | 3377 |
https://images-na.ssl-images-amazon.com/images/I/613qFutVvmL._AC_SX184_.jpg | 12186 | 2972 |
https://images-na.ssl-images-amazon.com/images/I/61-ec2OJGWL._AC_SX184_.jpg | 11417 | 2784 |
https://images-na.ssl-images-amazon.com/images/I/51fSP6MNz3L._AC_SX184_.jpg | 10925 | 2664 |
https://images-na.ssl-images-amazon.com/images/I/61JA4yTqF-L._AC_SX184_.jpg | 10808 | 2636 |
https://images-na.ssl-images-amazon.com/images/I/61ZWnJmp+RL._AC_SX184_.jpg | 9852 | 2402 |
https://images-na.ssl-images-amazon.com/images/I/51x5hnonNrL._AC_SX184_.jpg | 9759 | 2380 |
https://images-na.ssl-images-amazon.com/images/I/51l3RHix3cL._AC_SX184_.jpg | 9768 | 2370 |
https://images-na.ssl-images-amazon.com/images/I/61fPYcsUGRL._AC_SX184_.jpg | 9646 | 2352 |
https://images-na.ssl-images-amazon.com/images/I/61x7aH2vcgL._AC_SX184_.jpg | 9599 | 2341 |
https://images-na.ssl-images-amazon.com/images/I/613R6fYyw5L._AC_SX184_.jpg | 9403 | 2293 |
https://images-na.ssl-images-amazon.com/images/I/51mBskbWGdL._AC_SX184_.jpg | 9285 | 2264 |
https://images-na.ssl-images-amazon.com/images/I/51p1WmcG8QL._AC_SX184_.jpg | 9169 | 2236 |
https://images-na.ssl-images-amazon.com/images/I/51fm5jm5wwL._AC_SX184_.jpg | 9094 | 2218 |
https://images-na.ssl-images-amazon.com/images/I/51QJaZ+FnaL._AC_SX184_.jpg | 8526 | 2079 |
Remove unused JavaScript — Potential savings of 138 KB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset | 107396 | 68430 |
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 69889 | 46209 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 33422 | 10779 |
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild | 8512 | 7671 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 29305 | 5190 |
https://images-na.ssl-images-amazon.com/images/I/31BVuidgT8L.js | 4884 | 2984 |
Efficiently encode images — Potential savings of 115 KB
Unoptimized images can consume more cellular data than what is necessary.
Unoptimized images can consume more cellular data than what is necessary.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg | 28326 | 17894 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg | 28276 | 17546 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg | 27627 | 17300 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg | 24191 | 14376 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg | 22625 | 14269 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg | 21692 | 13106 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg | 21289 | 12482 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg | 20614 | 11226 |
Avoid multiple page redirects — Potential savings of 420 ms
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
URL | Time Spent (Ms) |
---|---|
(Start) http://prime.com/ | 0 |
https://amzn.to/2LW5g5h | 190 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 230 |
Diagnostics
Minimize main-thread work — 2.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category | Time Spent (Ms) |
---|---|
Script Evaluation | 1002.024 |
Style & Layout | 815.668 |
Rendering | 362.82199999999 |
Other | 318.76 |
Parse HTML & CSS | 90.296000000001 |
Script Parsing & Compilation | 39.978 |
Garbage Collection | 14.053 |
Metrics
Speed Index — 3.5 s
The time taken for the page contents to be visibly populated.
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 3.1 s
The timing of the largest text or image that is painted.
The timing of the largest text or image that is painted.
Opportunities
Serve images in next-gen formats — Potential savings of 490 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Gradient_BG_Hero._CB465757997_.png | 311003 | 304407 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png | 31831 | 24901 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg | 28276 | 23332 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg | 28326 | 23294 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg | 27627 | 23071 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg | 24191 | 20125 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg | 22625 | 18721 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg | 21692 | 17636 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg | 21289 | 17463 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg | 20614 | 16384 |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png | 32531 | 12339 |
Reduce initial server response time — Root document took 1,290 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Diagnostics
Avoid an excessive DOM size — 2,636 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic | Element | Value |
---|---|---|
Total DOM Elements | 2,636 | |
Maximum DOM Depth | 26 | |
Maximum Child Elements | 57 |
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL | Potential Savings (Ms) |
---|---|
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bd-46b91bda68161c14e554a779643ef4957431987b._V2_.woff2 | 15.996999994968 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rg-cc7ebaa05a2cd3b02c0929ac0475a44ab30b7efa._V2_.woff2 | 16.318000009051 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rgit-9cc1bb64eb270135f1adf3a4881c2ee5e7c37be5._V2_.woff2 | 15.346000000136 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bdit-80ff7aba37dd1ff5a6b90233a19e3a780a96dc2f._V2_.woff2 | 15.178999994532 |
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL | Location |
---|---|
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | line: 76 |
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL | Location |
---|---|
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | line: 6559 |
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | line: 4 |
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prime.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
ARIA
`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.
Contrast
Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements |
---|
Names and labels
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements |
---|
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
Failing Elements |
---|
Navigation
Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements |
---|
Manual Checks
The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that prime.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Audits
Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Ensure that image display dimensions match their natural aspect ratio.
Displays images with appropriate size
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Audits
Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Avoid deprecated APIs which will eventually be removed the browser.
Audits
Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL |
---|
http://prime.com/ |
Audits
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL | Description |
---|---|
https://unagi.amazon.com/1/events/com.amazon.csm.csa.prod | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
https://fls-na.amazon.com/1/batch/1/OE/ | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prime.com. This includes optimizations such as providing meta data.Content Best Practices
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Mobile Friendly
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Mobile Friendly
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Content Best Practices
Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Make use of descriptive link text to assist search engines in understanding the content.
Link destination | Link Text |
---|---|
https://www.amazon.com/b/?_encoding=UTF8&ld=AZUSSOA-seemore&node=18190131011&ref_=footer_seemore | See More |
Manual Checks
Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Progressive Web App
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prime.com. This includes details about web app manifests.PWA Optimized
Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Apps should display alternative content for when JavaScript is disabled.
Fast and reliable
Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 15.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.
Installable
Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL |
---|
http://prime.com/ |
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data
PWA Optimized
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
Progressive Web App
URL: https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
Updated: 1st June, 2020
3.59 seconds
First Contentful Paint (FCP) 18%
46%
36%
0.02 seconds
First Input Delay (FID) 96%
3%
1%
Simulate loading on mobile
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for prime.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Total Blocking Time — 230 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
Below is a list of network requests that were made during page load.
URL | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
---|---|---|---|---|---|---|---|
http://prime.com/ | 0 | 19.050999952015 | 578 | 0 | 301 | text/html | |
https://amzn.to/2LW5g5h | 19.389999972191 | 73.863999976311 | 586 | 0 | 301 | text/html | |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 74.271999998018 | 417.68199997023 | 44413 | 122767 | 200 | text/html | Document |
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI | 434.25499997102 | 461.04999998352 | 26922 | 158465 | 200 | text/css | Stylesheet |
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C61FErPlY+QL.css,41-TbSN560L.css,01+72+wCC9L.css_.css?AUIClients/AmazonNavigationMobileMetaAsset | 434.42099995445 | 457.52599998377 | 16865 | 119112 | 200 | text/css | Stylesheet |
https://images-na.ssl-images-amazon.com/images/I/219gojCpdSL.css?AUIClients/RetailSearchAutocompleteAssets | 434.53399999999 | 451.16299996153 | 2248 | 5421 | 200 | text/css | Stylesheet |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DCQ1PD4TKF7P9H7S4C32R:0 | 458.95000000019 | 475.90699995635 | 224 | 43 | 200 | image/gif | Image |
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-clean._CB461895555_.png | 462.40699995542 | 478.48900000099 | 12192 | 11714 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Prime_Logo_Transparent_cropped._CB485948734_.png | 491.3429999724 | 508.99599998957 | 3020 | 2543 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png | 491.52199999662 | 508.43399995938 | 41863 | 41385 | 200 | image/png | Image |
https://assoc-na.associates-amazon.com/abid/um?s=134-4997905-3091727&m=ATVPDKIKX0DER | 491.70499999309 | 529.6789999702 | 380 | 0 | 200 | text/plain | Image |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 535.71500000544 | 553.44799999148 | 33386 | 92896 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 536.27499996219 | 559.65799995465 | 79425 | 276044 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild | 538.76299998956 | 560.4319999693 | 8476 | 34330 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset | 550.21699995268 | 568.61899996875 | 18289 | 58799 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets | 550.73499999708 | 570.89899998391 | 19178 | 60437 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/318zQ6ODQDL.js?AUIClients/AmazonWebAppAssets | 551.12799996277 | 569.24399995478 | 5495 | 16321 | 200 | application/x-javascript | Script |
https://images-na.ssl-images-amazon.com/images/I/11VbV%2B%2BKhQL.js?AUIClients/RetailWebsiteOverlayAUIAssets | 551.54699995182 | 568.0960000027 | 2097 | 3371 | 200 | application/x-javascript | Script |
https://m.media-amazon.com/images/G/01/prime/detail_page/JS/en_US/amazonprime_page_fallback_template._CB444124796_.js | 552.90099995909 | 569.54100000439 | 4339 | 10098 | 200 | application/x-javascript | Script |
https://m.media-amazon.com/images/G/01/csm/showads.v2.js | 597.25699998671 | 615.17000000458 | 574 | 23 | 200 | application/x-javascript | Fetch |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIIcon-sprite_2x-59b95eac1db4a9d78e1e0c0b657cf66277a106ae._V2_.png | 695.62899996527 | 711.99999999953 | 35972 | 35458 | 200 | image/png | Image |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bd-46b91bda68161c14e554a779643ef4957431987b._V2_.woff2 | 698.17899999907 | 713.92999996897 | 16966 | 16460 | 200 | application/font-woff2 | Font |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rg-cc7ebaa05a2cd3b02c0929ac0475a44ab30b7efa._V2_.woff2 | 698.48999998067 | 713.52099999785 | 17158 | 16616 | 200 | application/font-woff2 | Font |
https://www.amazon.com/gp/navigation/ajax/generic.html?ajaxTemplate=hMenuFirstLayer&pageType=PrimeLandingPageHorizonte&rid=CQ1PD4TKF7P9H7S4C32R&hmDataAjaxHint=1¤tUri=%2Famazonprime%2Fref%3Das_li_ss_tl¤tQueryString=%3Fie%3DUTF8%26linkCode%3Dsl2%26tag%3Dprime.com-20%26linkId%3Dc1e0ac5842b3f5e10c4737b25b9ce9c1&navDeviceType=mobile | 727.06699999981 | 836.39099996071 | 3025 | 5216 | 200 | text/html | XHR |
https://www.amazon.com/gp/overlay/display.html | 758.1239999854 | 1214.5109999692 | 1136 | 8 | 200 | text/html | XHR |
https://www.amazon.com/gp/uedata?ld&v=0.211997.0&id=CQ1PD4TKF7P9H7S4C32R&sw=360&sh=640&vw=360&vh=640&m=1&sc=CQ1PD4TKF7P9H7S4C32R&ue=4&bb=56&ns=66&ne=98&be=154&fp=102&fcp=102&pc=349&tc=-436&na_=-436&ul_=-1591055337014&_ul=-1591055337014&rd_=-1591055337014&_rd=-1591055337014&fe_=-361&lk_=-361&_lk=-361&co_=-361&_co=-361&sc_=-1591055337014&rq_=-361&rs_=-17&_rs=-17&dl_=-11&di_=176&de_=178&_de=179&_dc=349&ld_=349&_ld=-1591055337014&ntd=-1&ty=0&rc=0&hob=2&hoe=4&ld=350&t=1591055337364&ctb=1&rt=__ld:20-8-3-5-4-10-0&csmtags=aui|aui:aui_build_date:3.20.4-2020-05-29|fls-na-amazon-com|awa:website|awa:wpn:unsupported|awa:wpn:unsupported:sw_no_ctlr|adblk_no&viz=visible:4&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CQ1PD4TKF7P9H7S4C32R&aftb=1 | 787.88199997507 | 827.72800000384 | 1201 | 43 | 200 | image/gif | Image |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sw%3D360%26sh%3D640%26vw%3D360%26vh%3D640%26m%3D1%26sc%3DCQ1PD4TKF7P9H7S4C32R%26ue%3D4%26bb%3D56%26ns%3D66%26ne%3D98%26be%3D154%26fp%3D102%26fcp%3D102%26pc%3D349%26tc%3D-436%26na_%3D-436%26ul_%3D-1591055337014%26_ul%3D-1591055337014%26rd_%3D-1591055337014%26_rd%3D-1591055337014%26fe_%3D-361%26lk_%3D-361%26_lk%3D-361%26co_%3D-361%26_co%3D-361%26sc_%3D-1591055337014%26rq_%3D-361%26rs_%3D-17%26_rs%3D-17%26dl_%3D-11%26di_%3D176%26de_%3D178%26_de%3D179%26_dc%3D349%26ld_%3D349%26_ld%3D-1591055337014%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D4%26ld%3D350%26t%3D1591055337364%26ctb%3D1%26rt%3D__ld%3A20-8-3-5-4-10-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.20.4-2020-05-29%7Cfls-na-amazon-com%7Cawa%3Awebsite%7Cawa%3Awpn%3Aunsupported%7Cawa%3Awpn%3Aunsupported%3Asw_no_ctlr%7Cadblk_no%26viz%3Dvisible%3A4%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:352 | 788.23899995768 | 805.65299995942 | 224 | 43 | 200 | image/gif | Image |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sc0%3Dportal-bb%26pc0%3D1%26ld0%3D1%26t0%3D1591055337071%26sc1%3DcsmCELLSframework%26bb1%3D163%26pc1%3D163%26ld1%3D163%26t1%3D1591055337177%26sc2%3DcsmCELLSpdm%26bb2%3D163%26pc2%3D165%26ld2%3D165%26t2%3D1591055337179%26sc3%3DcsmCELLSvpm%26bb3%3D165%26pc3%3D165%26ld3%3D165%26t3%3D1591055337179%26sc4%3DcsmCELLSfem%26bb4%3D166%26pc4%3D166%26ld4%3D166%26t4%3D1591055337180%26sc5%3Due_sushi_v1%26bb5%3D166%26pc5%3D168%26ld5%3D168%26t5%3D1591055337182%26ctb%3D1:352 | 788.51199999917 | 805.03299995326 | 224 | 43 | 200 | image/gif | Image |
https://unagi.amazon.com/1/events/com.amazon.csm.csa.prod | 789.73099996801 | 803.81099996157 | 0 | 0 | -1 | Other | |
https://images-na.ssl-images-amazon.com/images/I/31Mxd1Z44sL.js | 791.02199996123 | 806.71799997799 | 5544 | 10742 | 200 | application/x-javascript | Script |
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | 791.27099999459 | 807.03599995468 | 5852 | 13252 | 200 | application/javascript | Script |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rgit-9cc1bb64eb270135f1adf3a4881c2ee5e7c37be5._V2_.woff2 | 812.91699997382 | 829.41999996547 | 17878 | 17336 | 200 | application/font-woff2 | Font |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bdit-80ff7aba37dd1ff5a6b90233a19e3a780a96dc2f._V2_.woff2 | 817.08499998786 | 833.77999998629 | 17990 | 17448 | 200 | application/font-woff2 | Font |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26ctb%3D1%26sc0%3Diss-init-aw%26bb0%3D373%26cf0%3D377%26pc0%3D377%26ld0%3D377%26t0%3D1591055337391%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%7Ciss-on-time-aw%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:377 | 817.29999999516 | 834.86599999014 | 224 | 43 | 200 | image/gif | Image |
https://m.media-amazon.com/images/G/01/AUIClients/InternationalCustomerPreferencesNavAssets-icp_sprite_2x-e2484e10a418367f3c7967c4fea1a089d100d360._V2_.png | 883.2279999624 | 899.97699996457 | 33480 | 32966 | 200 | image/png | Image |
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-2x_blueheaven-clean._CB461895555_.png | 923.64900000393 | 946.96799997473 | 23855 | 23377 | 200 | image/png | Image |
https://completion.amazon.com/api/2017/suggestions?session-id=134-4997905-3091727&customer-id=&request-id=CQ1PD4TKF7P9H7S4C32R&page-type=PrimeLandingPageHorizonte&lop=en_US&site-variant=mobile&client-info=amazon-search-ui-mobile&plain-mid=1&alias=aps&b2b=undefined&fresh=undefined&ks=undefined&prefix=&event=onKeyPress&limit=6&suggestion-type=KEYWORD&suggestion-type=WIDGET&_=1591055337575 | 996.87499995343 | 1044.3429999868 | 451 | 128 | 200 | application/json | XHR |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26ctb%3D1%26sc0%3Diss-api-v2%3Asuccess%26bb0%3D560%26cf0%3D611%26be0%3D612%26pc0%3D612%26ld0%3D612%26t0%3D1591055337626%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:612 | 1047.6930000004 | 1064.2859999789 | 224 | 43 | 200 | image/gif | Image |
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod | 1602.940999961 | 1605.4179999628 | 0 | 0 | -1 | Other | |
https://fls-na.amazon.com/1/batch/1/OE/ | 1825.4669999587 | 1827.2569999681 | 0 | 0 | -1 | Other |
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) | End Time (Ms) |
---|---|
465.789 | 7.74 |
478.615 | 6.973 |
507.194 | 6.407 |
513.709 | 36.072 |
549.808 | 25.214 |
604.946 | 18.119 |
628.671 | 31.545 |
661.371 | 7.701 |
676.185 | 5.626 |
684.619 | 13.882 |
698.582 | 51.022 |
751.001 | 21.591 |
774.808 | 33.156 |
811.204 | 5.584 |
818.634 | 9.67 |
828.763 | 10.535 |
840.803 | 7.993 |
849.343 | 9.867 |
866.76 | 7.857 |
874.659 | 32.556 |
913.516 | 9.06 |
922.602 | 15.12 |
962.876 | 6.382 |
1019.756 | 13.079 |
Opportunities
Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 14 KB
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png | 41385 | 14071 |
Defer offscreen images — Potential savings of 44 KB
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://m.media-amazon.com/images/G/01/AUIClients/InternationalCustomerPreferencesNavAssets-icp_sprite_2x-e2484e10a418367f3c7967c4fea1a089d100d360._V2_.png | 32966 | 32966 |
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-clean._CB461895555_.png | 11714 | 11714 |
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
Remove unused CSS — Potential savings of 50 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI#mobile.us.not-trident | 31693 | 30400 |
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C61FErPlY+QL.css,41-TbSN560L.css,01+72+wCC9L.css_.css?AUIClients/AmazonNavigationMobileMetaAsset#mobile | 23822 | 20336 |
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 23 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL | Resource Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png | 41385 | 23169 |
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 340 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Diagnostics
Avoids enormous network payloads — Total size was 490 KB
Large network payloads can cost users money and are linked to long load times.
Large network payloads can cost users money and are linked to long load times.
URL | Transfer Size (Bytes) |
---|---|
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 79425 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 44413 |
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png | 41863 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIIcon-sprite_2x-59b95eac1db4a9d78e1e0c0b657cf66277a106ae._V2_.png | 35972 |
https://m.media-amazon.com/images/G/01/AUIClients/InternationalCustomerPreferencesNavAssets-icp_sprite_2x-e2484e10a418367f3c7967c4fea1a089d100d360._V2_.png | 33480 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 33386 |
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI | 26922 |
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-2x_blueheaven-clean._CB461895555_.png | 23855 |
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets | 19178 |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset | 18289 |
Uses efficient cache policy on static assets — 8 resources found
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL | Cache TTL (Ms) | Transfer Size (Bytes) |
---|---|---|
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | 0 | 5852 |
https://www.amazon.com/gp/uedata?ld&v=0.211997.0&id=CQ1PD4TKF7P9H7S4C32R&sw=360&sh=640&vw=360&vh=640&m=1&sc=CQ1PD4TKF7P9H7S4C32R&ue=4&bb=56&ns=66&ne=98&be=154&fp=102&fcp=102&pc=349&tc=-436&na_=-436&ul_=-1591055337014&_ul=-1591055337014&rd_=-1591055337014&_rd=-1591055337014&fe_=-361&lk_=-361&_lk=-361&co_=-361&_co=-361&sc_=-1591055337014&rq_=-361&rs_=-17&_rs=-17&dl_=-11&di_=176&de_=178&_de=179&_dc=349&ld_=349&_ld=-1591055337014&ntd=-1&ty=0&rc=0&hob=2&hoe=4&ld=350&t=1591055337364&ctb=1&rt=__ld:20-8-3-5-4-10-0&csmtags=aui|aui:aui_build_date:3.20.4-2020-05-29|fls-na-amazon-com|awa:website|awa:wpn:unsupported|awa:wpn:unsupported:sw_no_ctlr|adblk_no&viz=visible:4&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CQ1PD4TKF7P9H7S4C32R&aftb=1 | 0 | 1201 |
https://assoc-na.associates-amazon.com/abid/um?s=134-4997905-3091727&m=ATVPDKIKX0DER | 0 | 380 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26ctb%3D1%26sc0%3Diss-api-v2%3Asuccess%26bb0%3D560%26cf0%3D611%26be0%3D612%26pc0%3D612%26ld0%3D612%26t0%3D1591055337626%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:612 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26ctb%3D1%26sc0%3Diss-init-aw%26bb0%3D373%26cf0%3D377%26pc0%3D377%26ld0%3D377%26t0%3D1591055337391%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%7Ciss-on-time-aw%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:377 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sc0%3Dportal-bb%26pc0%3D1%26ld0%3D1%26t0%3D1591055337071%26sc1%3DcsmCELLSframework%26bb1%3D163%26pc1%3D163%26ld1%3D163%26t1%3D1591055337177%26sc2%3DcsmCELLSpdm%26bb2%3D163%26pc2%3D165%26ld2%3D165%26t2%3D1591055337179%26sc3%3DcsmCELLSvpm%26bb3%3D165%26pc3%3D165%26ld3%3D165%26t3%3D1591055337179%26sc4%3DcsmCELLSfem%26bb4%3D166%26pc4%3D166%26ld4%3D166%26t4%3D1591055337180%26sc5%3Due_sushi_v1%26bb5%3D166%26pc5%3D168%26ld5%3D168%26t5%3D1591055337182%26ctb%3D1:352 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sw%3D360%26sh%3D640%26vw%3D360%26vh%3D640%26m%3D1%26sc%3DCQ1PD4TKF7P9H7S4C32R%26ue%3D4%26bb%3D56%26ns%3D66%26ne%3D98%26be%3D154%26fp%3D102%26fcp%3D102%26pc%3D349%26tc%3D-436%26na_%3D-436%26ul_%3D-1591055337014%26_ul%3D-1591055337014%26rd_%3D-1591055337014%26_rd%3D-1591055337014%26fe_%3D-361%26lk_%3D-361%26_lk%3D-361%26co_%3D-361%26_co%3D-361%26sc_%3D-1591055337014%26rq_%3D-361%26rs_%3D-17%26_rs%3D-17%26dl_%3D-11%26di_%3D176%26de_%3D178%26_de%3D179%26_dc%3D349%26ld_%3D349%26_ld%3D-1591055337014%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D4%26ld%3D350%26t%3D1591055337364%26ctb%3D1%26rt%3D__ld%3A20-8-3-5-4-10-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.20.4-2020-05-29%7Cfls-na-amazon-com%7Cawa%3Awebsite%7Cawa%3Awpn%3Aunsupported%7Cawa%3Awpn%3Aunsupported%3Asw_no_ctlr%7Cadblk_no%26viz%3Dvisible%3A4%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:352 | 0 | 224 |
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DCQ1PD4TKF7P9H7S4C32R:0 | 0 | 224 |
Avoids an excessive DOM size — 351 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic | Element | Value |
---|---|---|
Total DOM Elements | 351 | |
Maximum DOM Depth | 18 | |
Maximum Child Elements | 24 |
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
---|---|---|---|
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 837.02 | 358.168 | 45.344 |
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild | 386.636 | 329.82 | 2.852 |
Unattributable | 200.608 | 7.224 | 0.612 |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset | 148.812 | 100.388 | 5.348 |
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | 142.26 | 130.776 | 5.396 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 131.604 | 99.464 | 7.944 |
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 100.44 | 38.928 | 18.924 |
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets | 65.664 | 44.664 | 3.732 |
Keep request counts low and transfer sizes small — 40 requests • 490 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type | Requests | Transfer Size (Bytes) |
---|---|---|
Total | 40 | 501954 |
Script | 10 | 182081 |
Image | 13 | 153083 |
Font | 4 | 69992 |
Stylesheet | 3 | 46035 |
Document | 1 | 44413 |
Other | 9 | 6350 |
Media | 0 | 0 |
Third-party | 3 | 7016 |
Minimize third-party usage — Third-party code blocked the main thread for 230 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
---|---|---|
298855 | 198.504 | |
5852 | 30.768 |
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
The element which was identified as the Largest Contentful Paint.
Element |
---|
Avoid large layout shifts — No elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Below is a list of all DOM elements that contribute to the CLS of the page.
Budgets
Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.
It is advised to set a timing budget to monitor the performance of your site.
Metrics
First Contentful Paint — 3.6 s
The time taken for the first image or text on the page to be rendered.
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.8 s
The time taken for the page contents to be visibly populated.
The time taken for the page contents to be visibly populated.
Time to Interactive — 5.6 s
The time taken for the page to become fully interactive.
The time taken for the page to become fully interactive.
Other
First CPU Idle — 5.3 s
The time taken for the page's main thread to be quiet enough to handle input.
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.
Users could experience a delay when interacting with the page.
Diagnostics
Minimize main-thread work — 2.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category | Time Spent (Ms) |
---|---|
Script Evaluation | 1170.532 |
Other | 319.272 |
Style & Layout | 283.732 |
Rendering | 139.004 |
Script Parsing & Compilation | 103.056 |
Parse HTML & CSS | 88.704 |
Garbage Collection | 13.68 |
Metrics
Largest Contentful Paint — 5.3 s
The timing of the largest text or image that is painted.
The timing of the largest text or image that is painted.
Other
First Meaningful Paint — 4.5 s
The time taken for the primary content of the page to be rendered.
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 7020 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
The time taken for the first image or text on the page to be rendered while on a 3G network.
Opportunities
Remove unused JavaScript — Potential savings of 104 KB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
---|---|---|
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI | 79425 | 55294 |
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | 33386 | 14280 |
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets | 19178 | 9230 |
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset | 18289 | 8730 |
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild | 8476 | 7639 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 29356 | 5607 |
https://images-na.ssl-images-amazon.com/images/I/31Mxd1Z44sL.js | 5544 | 3069 |
https://images-na.ssl-images-amazon.com/images/I/318zQ6ODQDL.js?AUIClients/AmazonWebAppAssets | 5495 | 3000 |
Avoid multiple page redirects — Potential savings of 1,410 ms
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
URL | Time Spent (Ms) |
---|---|
(Start) http://prime.com/ | 0 |
https://amzn.to/2LW5g5h | 630 |
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | 780 |
Diagnostics
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL | Potential Savings (Ms) |
---|---|
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bd-46b91bda68161c14e554a779643ef4957431987b._V2_.woff2 | 15.750999969896 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rg-cc7ebaa05a2cd3b02c0929ac0475a44ab30b7efa._V2_.woff2 | 15.031000017188 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rgit-9cc1bb64eb270135f1adf3a4881c2ee5e7c37be5._V2_.woff2 | 16.502999991644 |
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bdit-80ff7aba37dd1ff5a6b90233a19e3a780a96dc2f._V2_.woff2 | 16.694999998435 |
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL | Location |
---|---|
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery | line: 76 |
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL | Location |
---|---|
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 | line: 1098 |
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js | line: 4 |
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prime.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Contrast
Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.
Many (if not most) users find low-contrast text difficult or impossible to read.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.
Names and labels
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements |
---|
Best practices
`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements |
---|
Manual Checks
The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that prime.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Audits
Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Ensure that image display dimensions match their natural aspect ratio.
Audits
Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Avoid deprecated APIs which will eventually be removed the browser.
Audits
Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL |
---|
http://prime.com/ |
Audits
Displays images with inappropriate size
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL | Displayed size | Actual size | Expected size |
---|---|---|---|
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Prime_Logo_Transparent_cropped._CB485948734_.png | 64 x 37 | 64 x 37 | 168 x 98 |
Audits
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL | Description |
---|---|
https://unagi.amazon.com/1/events/com.amazon.csm.csa.prod | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
https://fls-na.amazon.com/1/batch/1/OE/ | Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prime.com. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source | Selector | % of Page Text | Font Size |
---|---|---|---|
100.00% | ≥ 12px |
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Content Best Practices
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Content Best Practices
Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements |
---|
Manual Checks
Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Progressive Web App
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prime.com. This includes details about web app manifests.Fast and reliable
Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
PWA Optimized
Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Apps should display alternative content for when JavaScript is disabled.
Fast and reliable
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.
Installable
Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL |
---|
http://prime.com/ |
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data
PWA Optimized
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting
Server Location
Server IP Address: | 3.33.139.32 |
Continent: | North America |
Country: | United States |
Region: | |
City: | |
Longitude: | -97.822 |
Latitude: | 37.751 |
Currencies: | USD USN USS |
Languages: | English |
Web Hosting Provider
Name | IP Address |
---|---|
Amazon Technologies Inc. |
Registration
Domain Registrant
Private Registration: | No |
Name: | Hostmaster, Amazon Legal Dept. |
Organization: | Amazon Technologies, Inc. |
Country: | US |
City: | Reno |
State: | NV |
Post Code: | 89507 |
Email: | hostmaster@amazon.com |
Phone: | +1.2062664064 |
Note: Registration information is derived from various sources and may be inaccurate.
Domain Registrar
Name | IP Address |
---|---|
MarkMonitor, Inc. | 172.64.148.104 |
Security
Visitor Safety
Mature Content: | Not Likely |
McAfee WebAdvisor Rating: | Unknown |
WOT Rating: | |
WOT Trustworthiness: | |
WOT Child Safety: |
Note: Safety information is not guaranteed.
SSL/TLS Certificate
Issued To: | amzn.to |
Issued By: | R10 |
Valid From: | 16th December, 2024 |
Valid To: | 16th March, 2025 |
Subject: | CN = amzn.to |
Hash: | 9bd7f37c |
Issuer: | CN = R10 O = Let's Encrypt S = US |
Version: | 2 |
Serial Number: | 0x04024247ED75358D86B9CA091CFFD60254D4 |
Serial Number (Hex): | 04024247ED75358D86B9CA091CFFD60254D4 |
Valid From: | 16th December, 2024 |
Valid To: | 16th March, 2024 |
Signature Algorithm (Short Name): | RSA-SHA256 |
Signature Algorithm (Long Name): | sha256WithRSAEncryption |
Authority Key Identifier: | keyid:BB:BC:C3:47:A5:E4:BC:A9:C6:C3:A4:72:0C:10:8D:A2:35:E1:C8:E8 |
Extended Key Usage: | TLS Web Server Authentication, TLS Web Client Authentication |
Certificate Policies: | Policy: 2.23.140.1.2.1 |
Authority Information Access: | OCSP - URI:http://r10.o.lencr.org CA Issuers - URI:http://r10.i.lencr.org/ |
SCT List: | Signed Certificate Timestamp: Version : v1 (0x0) Log ID : E0:92:B3:FC:0C:1D:C8:E7:68:36:1F:DE:61:B9:96:4D: 0A:52:78:19:8A:72:D6:72:C4:B0:4D:A5:6D:6F:54:04 Timestamp : Dec 16 16:11:11.959 2024 GMT Extensions: none Signature : ecdsa-with-SHA256 30:45:02:21:00:9E:6C:74:19:66:D1:48:79:1D:0F:C8: D5:83:CB:35:66:28:05:96:4D:3C:B3:11:E1:ED:E0:3E: CA:7D:F0:F1:9B:02:20:38:8B:0D:B4:50:56:FE:40:DA: C2:AE:A8:C7:E8:AD:0D:2B:82:81:B8:E3:EA:75:12:B0: 0C:99:38:7D:5E:D0:D3 Signed Certificate Timestamp: Version : v1 (0x0) Log ID : 4E:75:A3:27:5C:9A:10:C3:38:5B:6C:D4:DF:3F:52:EB: 1D:F0:E0:8E:1B:8D:69:C0:B1:FA:64:B1:62:9A:39:DF Timestamp : Dec 16 16:11:11.795 2024 GMT Extensions: none Signature : ecdsa-with-SHA256 30:46:02:21:00:A7:EB:65:12:FE:A4:7F:CD:B8:54:D6: EE:C9:16:B3:3D:76:1E:25:78:04:06:73:5B:B2:9C:D7: 5D:6A:B9:CA:A1:02:21:00:EE:F5:57:26:D7:1F:88:25: E3:E3:20:B5:B9:ED:67:13:95:E4:AF:DD:F0:C6:FB:13: 61:7F:FE:43:58:37:DF:30 |
Key Usage: | Digital Signature, Key Encipherment |
Basic Constraints: | CA:FALSE |
Subject Alternative Name: | DNS:amzn.to |
Technical
HTTP Response Headers
HTTP-Code: | HTTP/2 301 |
server: | nginx |
date: | 26th December, 2024 |
content-type: | text/html; charset=utf-8 |
cache-control: | private, max-age=90 |
content-length: | 193 |
content-security-policy: | referrer always; |
location: | https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1 |
referrer-policy: | unsafe-url |
set-cookie: | * |
strict-transport-security: | max-age=1209600 |
via: | 1.1 google |
alt-svc: | h3=":443"; ma=2592000,h3-29=":443"; ma=2592000 |
Whois Lookup
Created: | 4th March, 1987 |
Changed: | 2nd August, 2024 |
Expires: | 5th March, 2025 |
Registrar: | MarkMonitor, Inc. |
Status: | clientUpdateProhibited clientTransferProhibited clientDeleteProhibited serverUpdateProhibited serverTransferProhibited serverDeleteProhibited |
Nameservers: | ns1.markmonitor.com ns3.markmonitor.com ns4.markmonitor.com ns5.markmonitor.com |
Owner Name: | Hostmaster, Amazon Legal Dept. |
Owner Organization: | Amazon Technologies, Inc. |
Owner Street: | P.O. Box 8102 |
Owner Post Code: | 89507 |
Owner City: | Reno |
Owner State: | NV |
Owner Country: | US |
Owner Phone: | +1.2062664064 |
Owner Email: | hostmaster@amazon.com |
Admin Name: | Hostmaster, Amazon Legal Dept. |
Admin Organization: | Amazon Technologies, Inc. |
Admin Street: | P.O. Box 8102 |
Admin Post Code: | 89507 |
Admin City: | Reno |
Admin State: | NV |
Admin Country: | US |
Admin Phone: | +1.2062664064 |
Admin Email: | hostmaster@amazon.com |
Tech Name: | Hostmaster, Amazon Legal Dept. |
Tech Organization: | Amazon Technologies, Inc. |
Tech Street: | P.O. Box 8102 |
Tech Post Code: | 89507 |
Tech City: | Reno |
Tech State: | NV |
Tech Country: | US |
Tech Phone: | +1.2062664064 |
Tech Email: | hostmaster@amazon.com |
Full Whois: | Domain Name: prime.com Registry Domain ID: 1155412_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2024-08-02T02:17:33+0000 Creation Date: 1987-03-04T05:00:00+0000 Registrar Registration Expiration Date: 2025-03-05T00:00:00+0000 Registrar: MarkMonitor, Inc. Registrar IANA ID: 292 Registrar Abuse Contact Email: abusecomplaints@markmonitor.com Registrar Abuse Contact Phone: +1.2086851750 Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited) Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited) Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited) Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited) Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited) Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited) Registry Registrant ID: Registrant Name: Hostmaster, Amazon Legal Dept. Registrant Organization: Amazon Technologies, Inc. Registrant Street: P.O. Box 8102 Registrant City: Reno Registrant State/Province: NV Registrant Postal Code: 89507 Registrant Country: US Registrant Phone: +1.2062664064 Registrant Phone Ext: Registrant Fax: +1.2062667010 Registrant Fax Ext: Registrant Email: hostmaster@amazon.com Registry Admin ID: Admin Name: Hostmaster, Amazon Legal Dept. Admin Organization: Amazon Technologies, Inc. Admin Street: P.O. Box 8102 Admin City: Reno Admin State/Province: NV Admin Postal Code: 89507 Admin Country: US Admin Phone: +1.2062664064 Admin Phone Ext: Admin Fax: +1.2062667010 Admin Fax Ext: Admin Email: hostmaster@amazon.com Registry Tech ID: Tech Name: Hostmaster, Amazon Legal Dept. Tech Organization: Amazon Technologies, Inc. Tech Street: P.O. Box 8102 Tech City: Reno Tech State/Province: NV Tech Postal Code: 89507 Tech Country: US Tech Phone: +1.2062664064 Tech Phone Ext: Tech Fax: +1.2062667010 Tech Fax Ext: Tech Email: hostmaster@amazon.com Name Server: ns1.markmonitor.com Name Server: ns5.markmonitor.com Name Server: ns4.markmonitor.com Name Server: ns3.markmonitor.com DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2024-12-26T12:22:43+0000 <<< For more information on WHOIS status codes, please visit: https://www.icann.org/resources/pages/epp-status-codes If you wish to contact this domain’s Registrant, Administrative, or Technical contact, and such email address is not visible above, you may do so via our web form, pursuant to ICANN’s Temporary Specification. To verify that you are not a robot, please enter your email address to receive a link to a page that facilitates email communication with the relevant contact(s). Web-based WHOIS: https://domains.markmonitor.com/whois If you have a legitimate interest in viewing the non-public WHOIS details, send your request and the reasons for your request to whoisrequest@markmonitor.com and specify the domain name in the subject line. We will review that request and may ask for supporting documentation and explanation. The data in MarkMonitor’s WHOIS database is provided for information purposes, and to assist persons in obtaining information about or related to a domain name’s registration record. While MarkMonitor believes the data to be accurate, the data is provided "as is" with no guarantee or warranties regarding its accuracy. By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (1) allow, enable, or otherwise support the transmission by email, telephone, or facsimile of mass, unsolicited, commercial advertising, or spam; or (2) enable high volume, automated, or electronic processes that send queries, data, or email to MarkMonitor (or its systems) or the domain name contacts (or its systems). MarkMonitor reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. MarkMonitor Domain Management(TM) Protecting companies and consumers in a digital world. Visit MarkMonitor at https://www.markmonitor.com Contact us at +1.8007459229 In Europe, at +44.02032062220 |
Nameservers
Name | IP Address |
---|---|
ns1.markmonitor.com | 149.112.160.1 |
ns3.markmonitor.com | 149.112.161.1 |
ns4.markmonitor.com | 192.174.68.1 |
ns5.markmonitor.com | 149.112.160.2 |
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