prime.com

prime.com may not be SSL secured

Free website and domain report on prime.com

Last Updated: 7th October, 2023 Update Now
Overview

Snoop Summary for prime.com

This is a free and comprehensive report about prime.com. Prime.com is hosted in United States on a server with an IP address of 72.52.10.14, where the local currency is USD and English is the local language. If prime.com was to be sold it would possibly be worth $435 USD (based on the daily revenue potential of the website over a 24 month period). Prime.com receives an estimated 204 unique visitors every day - a decent amount of traffic! This report was last updated 7th October, 2023.

About prime.com

Site Preview: prime.com prime.com
Title:
Description:
Keywords and Tags: online shopping
Related Terms:
Fav Icon:
Age: Over 37 years old
Domain Created: 3rd March, 1987
Domain Updated: 26th August, 2019
Domain Expires: 4th March, 2022
Review

Snoop Score

1/5

Valuation

$435 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 6,362,066
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 204
Monthly Visitors: 6,215
Yearly Visitors: 74,534
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $18 USD
Yearly Revenue: $212 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: prime.com 9
Domain Name: prime 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.65 seconds
Load Time Comparison: Faster than 51% of sites

PageSpeed Insights

Avg. (All Categories) 62
Performance 68
Accessibility 88
Best Practices 85
SEO 60
Progressive Web App 11
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
Updated: 1st June, 2020

3.41 seconds
First Contentful Paint (FCP)
9%
59%
32%

0.04 seconds
First Input Delay (FID)
93%
5%
2%

Simulate loading on desktop
68

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for prime.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.2 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://prime.com/
0
190.44800000847
590
0
301
text/html
https://amzn.to/2LW5g5h
190.72199999937
259.53100000334
571
0
301
text/html
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
259.89100000879
1545.2670000086
96439
476472
200
text/html
Document
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Stylesheet
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Stylesheet
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Image
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Image
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png
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1664.3030000123
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Image
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3206.5400000138
3225.740000009
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text/html
https://pixel.placed.com/api/v2/sync/custom-pixel?https://s.amazon-adsystem.com/ecm3?ex=placed.com&id=
3206.8020000006
3274.1920000117
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https://loadus.exelator.com/load/?p=204&g=8888&j=0
3207.1530000103
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3207.247000013
3416.5620000131
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3207.368000003
3275.1660000067
592
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https://ads.yahoo.com/cms/v1?esig=1~b9bada6fffbf45c1ffda7783879fb5715486894a&nwid=10000922750&sigv=1
3207.4920000014
3274.8520000023
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https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1063929773/?userId=ZWE1_EI5SBGRQK6mOHss5g&guid=ON&script=0
3207.9010000016
3226.6670000099
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3208.0530000094
3272.5950000022
489
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text/html
https://trc.taboola.com/sg/amazon-a9-network/1/rtb
3208.1920000055
3317.0910000044
534
0
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https://x.bidswitch.net/ul_cb/sync_a9/https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dbidswitch.com%26id%3D%24%7BUUID%7D
3224.6610000002
3273.9000000001
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https://us-u.openx.net/w/1.0/cm?cc=1&id=e818ca1e-0c23-caa8-0dd3-096b0ada08b7&r=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dopenx.com%26id%3D
3225.1060000126
3262.9640000087
483
0
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image/gif
https://s.amazon-adsystem.com/ecm3?id=OPTOUT&ex=rhythmone.com
3225.3410000121
3247.5740000082
344
43
200
image/gif
Image
https://cm.g.doubleclick.net/pixel?google_nid=a9&google_cm=&ex=doubleclick.net&google_tc=
3225.5700000096
3272.9360000085
1609
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Image
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3226.3800000073
3248.058000012
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Image
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3226.6230000096
3250.7700000133
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image/gif
Image
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3226.8630000035
3237.6630000072
781
42
200
image/gif
Image
https://pixel.advertising.com/ups/56466/sync?redir=true&_origin=1&verify=true
3227.1400000027
3274.5810000051
488
0
302
https://dpm.demdex.net/demconf.jpg?et:ibs%7cdata:dpid=139200&dpuuid=NqYr3HDhTOe9FUj4ZQjf0g&redir=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dadobe.com%26id%3D%24%7BDD_UUID%7D
3227.3420000129
3275.9230000083
754
0
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https://beacon.krxd.net/usermatch.gif?kuid_status=new&partner=amzn
3227.6459999994
3242.7840000018
481
0
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text/plain
Image
https://s.amazon-adsystem.com/ecm3?id=824b3f26d62885330e8aad02a7d27d6&ex=freewheel.tv
3262.6210000017
3291.3110000081
344
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image/gif
Image
https://c1.adform.net/serving/cookie/match?CC=1&party=1153&redirect_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dadform.net%26id%3D%24%7BUUID%7D
3263.0130000034
3285.6109999993
444
0
302
https://s.amazon-adsystem.com/ecm3?ex=openx.com&id=78e20101-f9a9-c51b-1e87-5488d374612c
3263.2300000114
3284.061000013
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=survata.com&id=9ec0b8e3-9e4d-22bd-64ff-14dcbc229c50
3263.4740000067
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Image
https://image6.pubmatic.com/AdServer/UCookieSetPug?rd=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3D%23PM_USER_ID%26ex%3Dpubmatic.com&rdf=1
3272.7950000117
3315.3359999997
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text/html
https://s.amazon-adsystem.com/ecm3?ex=doubleclick.net&google_gid=CAESEBZPebGIzU3mbJt3zVmH5Tw&google_cver=1
3273.3320000116
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Image
https://s.amazon-adsystem.com/ecm3?ex=bidswitch.com&id=51f83c481f9175c2f96e795eb7ea5355
3274.0150000027
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https://pixel.tapad.com/idsync/ex/receive?partner_id=1682&partner_device_id=a982d88a-51d9-4ed8-89b4-1d4106e06812&partner_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dplaced.com%26id%3Da982d88a-51d9-4ed8-89b4-1d4106e06812
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3274.6980000084
3315.591000006
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https://s.amazon-adsystem.com/ecm3?ex=rightmedia.com&xid=sSIhgkSdHP3Sk.O1Xbz2rdp.
3275.032000005
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344
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Image
https://s.amazon-adsystem.com/ecm3?&ex=ninthdecimal.com&id=841EEF17D293D55E621DE979028A6C13
3275.3590000066
3341.894000012
344
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Image
https://s.amazon-adsystem.com/ecm3?ex=adobe.com&id=87007927861142683994139741734612733308
3276.0780000099
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Image
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3277.7650000062
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Image
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3278.0160000111
3331.3730000082
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3289.208000002
3337.790000005
319
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text/html
https://pixel.tapad.com/idsync/ex/receive/check?partner_id=1682&partner_device_id=a982d88a-51d9-4ed8-89b4-1d4106e06812&partner_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dplaced.com%26id%3Da982d88a-51d9-4ed8-89b4-1d4106e06812
3289.5040000003
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https://loadus.exelator.com/load/?p=204&g=8888&j=0&xl8blockcheck=1
3289.9630000029
3406.8430000043
864
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image/gif
https://s.amazon-adsystem.com/ecm3?ex=adform.net&id=3236107975072647442
3290.2890000114
3314.9770000018
344
43
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image/gif
Image
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3315.4639999993
3339.3950000027
344
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?id=7c9dd670e39007f8a2915240d9e2d7ea9115efc9&ex=aoldisplay.com
3315.7720000017
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Image
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3316.4730000135
3416.167000003
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text/html
https://s.amazon-adsystem.com/ecm3?ex=taboola.com&id=881bf29a-f991-404d-8e6a-1368d5334165-tuct5cf1953
3317.1910000092
3338.082000002
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=telaria.com&id=a8699783368a4817a8485bfe2a3947c1
3318.3290000015
3339.8840000009
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?p_user_id=1FQxz1ROTIqlGj5f1Ko_bA&ex=twca&id=1FQxz1ROTIqlGj5f1Ko_bA
3318.7500000058
3340.715000013
344
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=samba.tv&id=bc9cbfb156d9ed59
3324.7490000067
3393.6050000048
344
43
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=bluekai.com&id=Xku3nQ99999fcBPK
3325.2240000002
3346.6640000115
344
43
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image/gif
Image
https://ssum-sec.casalemedia.com/usermatchredir?s=184155&cb=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dindex%26id%3D__UID__&C=1
3325.2710000088
3453.8700000121
796
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text/html
https://s.amazon-adsystem.com/ecm3?ex=spotx.com&id=6831060d-a462-11ea-8ed9-1f8c4ae11601
3331.5170000133
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=sizmek&id=d4b170f1-881c-4b9a-bdbf-e064695a39d9
3338.0020000041
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?id=164691803439002304435&ex=neustar.biz
3338.6330000067
3361.1860000092
344
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image/gif
Image
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod
3368.5470000055
3406.4910000016
0
0
-1
Other
https://s.amazon-adsystem.com/ecm3?&ex=nielsen&id=7768c073b9ab7e8dd530fbf0af986818
3406.9870000094
3429.5700000075
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?id=y-VixWC1x1lxajH3IzSLZW8ZYFyZlnHAL.55So&status=NOT_FOUND&ex=gemini
3407.4480000127
3429.9350000074
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image/gif
Image
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3416.3170000102
3506.2580000085
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3417.0420000009
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?ex=index&id=F4ek44H4q5JwUk2IOqJuNTZ1dFA4ZgAC
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image/gif
Image
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3506.6440000082
3540.1150000107
825
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https://s.amazon-adsystem.com/ecm3?ex=placed.com&id=a982d88a-51d9-4ed8-89b4-1d4106e06812
3540.2920000051
3562.5370000052
344
43
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image/gif
Image
https://s.amazon-adsystem.com/ecm3?rcode=1&ex=imdb.com
3547.18400001
3566.1950000067
344
43
200
image/gif
Image
https://fls-na.amazon.com/1/batch/1/OE/
3879.8990000068
3885.6240000023
0
0
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Other
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4045.0810000038
4067.8509999998
107275
375953
200
application/x-javascript
Fetch
https://images-na.ssl-images-amazon.com/images/I/21l5OKCEfWL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopMetaAsset
4045.5330000113
4077.4770000135
39126
246399
200
text/css
Fetch
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1574.698
15.229
1594.647
12.578
1609.873
5.367
1631.266
12.962
1645.541
19.865
1667.771
8.42
1676.365
31.725
1708.128
58.536
1773.023
8.365
1841.331
9.375
1863.193
12.146
1877.617
33.669
1912.38
6.603
1919.014
6.953
1926.161
64.423
1990.629
12.84
2010.174
66.489
2077.522
5.081
2082.658
50.889
2139.886
85.711
2225.807
6.015
2236.592
30.763
2270.027
14.389
2284.557
7.338
2291.965
11.319
2305.403
7.008
2336.854
26.139
2363.157
83.806
2448.162
6.247
2456.219
18.249
2475.077
24.701
2502.439
9.882
2514.123
8.268
2522.446
21.408
2543.96
9.284
2553.737
11.596
2565.352
36.486
2601.955
8.26
2610.319
19.054
2629.452
7.227
2645.223
52.561
2701.748
129.541
2831.655
58.256
2890.049
8.413
2898.76
5.649
2904.438
44.992
2949.454
13.497
2975.906
39.144
3018.972
7.398
3034.791
14.837
3050.551
10.314
3061.922
16.89
3079.763
5.849
3089.336
7.902
3097.901
5.315
3103.683
6.061
3110.62
22.041
3132.682
5.861
3140.817
6.167
3147.135
7.063
3155.216
19.708
3175.623
7.546
3187.865
5.23
3193.39
20.432
3214.419
6.412
3221.187
7.29
3228.504
7.06
3237.944
8.521
3250.116
33.91
3286.213
8.389
3300.355
5.122
3308.421
6.118
3316.112
20.661
3341.384
5.278
3354.008
5.837
3361.92
18.593
3383.51
5.972
3392.405
7.394
3400.212
7.279
3409.384
19.044
3430.338
7.855
3440.185
6.913
3450.816
23.635
3476.245
7.363
3485.397
6.177
3491.587
6.453
3498.108
17.775
3516.55
6.133
3522.758
5.449
3531.958
30.174
3562.516
6.388
3570.184
5.36
3575.561
5.587
3581.49
5.811
3587.936
7.079
3596.036
5.377
3603.999
6.198
3610.245
15.39
3625.676
6.828
3632.526
5.424
3638.028
6.477
3644.759
20.559
3665.406
5.914
3672.668
5.511
3681.9
27.401
3709.313
7.595
3721.767
5.667
3727.477
27.781
3755.304
6.817
3763.574
6.886
3770.566
6.722
3777.548
18.333
3795.912
9.872
3805.85
5.812
3815.333
6.599
3821.949
6.525
3828.835
5.024
3837.22
8.075
3845.313
5.901
3853.948
8.371
3862.528
6.458
3870.544
7.949
3878.513
8.576
3887.182
7.621
3907.957
6.336
3920.449
6.253
3926.716
5.001
3940.41
5.583
3946.126
5.498
3953.837
9.358
3963.441
18.679
3982.157
5.843
3993.084
5.751
3999.113
5.226
4004.35
7.84
4012.219
5.146
4020.523
5.313
4033.818
5.473
4039.303
5.824
4045.162
5.157
4053.854
5.502
4068.042
5.085
4073.163
6.727
4080.24
7.19
4087.548
8.908
4103.788
6.123
4118.458
5.306
4123.778
5.746
4129.553
5.353
4137.26
6.122
4153.108
5.185
4158.313
5.77
4170.493
6.921
4177.616
5.446
4186.834
5.319
4192.165
5.467
4203.832
6.152
4210.019
5.94
4219.765
5.672
4225.456
6.323
4237.202
6.815
4253.04
5.504
4258.574
8.527
4272.474
5.703
4286.682
5.942
4292.635
6.054
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images — Potential savings of 8 KB
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://m.media-amazon.com/images/I/81PVRCMe3TL._SR230,210_.jpg
7813
7813
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
Remove unused CSS — Potential savings of 71 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopUberAsset#desktop
49323
43512
https://images-na.ssl-images-amazon.com/images/I/51AZ-Jz5kmL._RC%7C51IB+wfP8qL.css,01evdoiemkL.css,01K+Ps1DeEL.css,31pdJv9iSzL.css,01W6EiNzKkL.css,11UGC+GXOPL.css,21LK7jaicML.css,11L58Qpo0GL.css,21kyTi1FabL.css,01ruG+gDPFL.css,01YhS3Cs-hL.css,21GwE3cR-yL.css,019SHZnt8RL.css,01wAWQRgXzL.css,21bWcRJYNIL.css,11WgRxUdJRL.css,01dU8+SPlFL.css,11ocrgKoE-L.css,01SHjPML6tL.css,111-D2qRjiL.css,01QrWuRrZ-L.css,310Imb6LqFL.css,01piEq-AdwL.css,11Z1a0FxSIL.css,01cbS3UK11L.css,21mOLw+nYYL.css,01giMEP+djL.css_.css?AUIClients/AmazonUI#us.not-trident
31671
29531
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,923 KB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Gradient_BG_Hero._CB465757997_.png
311482
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset
107396
https://images-na.ssl-images-amazon.com/images/I/417L6LIsU6L._RC%7C71aetHfgukL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51MzEF-M1PL.js,313jWehHlpL.js_.js?AUIClients/NavDesktopMetaAsset
107275
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
96439
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
69889
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopUberAsset
39190
https://images-na.ssl-images-amazon.com/images/I/21l5OKCEfWL._RC%7C71o4HGxm3sL.css,21TJB5pc5TL.css,31vGzsqCErL.css,21lRUdwotiL.css,41TCfXduFuL.css,11G4HxMtMSL.css,31OvHRW+XiL.css,01XHMOHpK1L.css_.css?AUIClients/NavDesktopMetaAsset
39126
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
33422
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png
33008
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png
32345
Uses efficient cache policy on static assets — 9 resources found
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js
0
5836
https://www.amazon.com/gp/uedata?ld&v=0.211997.0&id=VH4W8EN6PA3Z734SGTC5&sw=800&sh=600&vw=1350&vh=940&m=1&sc=VH4W8EN6PA3Z734SGTC5&ue=6&bb=86&ns=106&ne=281&be=774&fp=192&fcp=192&pc=958&tc=-1575&na_=-1575&ul_=-1591055313340&_ul=-1591055313340&rd_=-1591055313340&_rd=-1591055313340&fe_=-1315&lk_=-1315&_lk=-1315&co_=-1315&_co=-1315&sc_=-1591055313340&rq_=-1315&rs_=-29&_rs=-29&dl_=-14&di_=797&de_=799&_de=850&_dc=957&ld_=958&_ld=-1591055313340&ntd=-1&ty=0&rc=0&hob=2&hoe=6&ld=959&t=1591055314299&ctb=1&rt=__ld:115-6-3-97-5-7-0&csmtags=aui|aui:aui_build_date:3.20.4-2020-05-29|navbar|fls-na-amazon-com|adblk_no&viz=visible:6&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=VH4W8EN6PA3Z734SGTC5&aftb=1
0
985
https://assoc-na.associates-amazon.com/abid/um?s=145-7925442-4038106&m=ATVPDKIKX0DER
0
380
https://fls-na.amazon.com/1/4167132/1/OP/?id=b2df8be3-26e4-84e4-b195-25f03e79aa44&type=6
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26ctb%3D1%26sc0%3Diss-init-pc%26bb0%3D269%26cf0%3D1266%26be0%3D1266%26pc0%3D1266%26ld0%3D1266%26t0%3D1591055314606%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:1266
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26ctb%3D1%26sc0%3Diss-warmup%3Asuccess%26bb0%3D1282%26cf0%3D1432%26be0%3D1432%26pc0%3D1432%26ld0%3D1432%26t0%3D1591055314772%26csmtags%3Diss-on-time%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:1432
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26sc0%3Dportal-bb%26pc0%3D13%26ld0%3D13%26t0%3D1591055313439%26sc1%3DcsmCELLSframework%26bb1%3D780%26pc1%3D780%26ld1%3D780%26t1%3D1591055314120%26sc2%3DcsmCELLSpdm%26bb2%3D781%26pc2%3D782%26ld2%3D782%26t2%3D1591055314122%26sc3%3DcsmCELLSvpm%26bb3%3D782%26pc3%3D782%26ld3%3D782%26t3%3D1591055314122%26sc4%3DcsmCELLSfem%26bb4%3D783%26pc4%3D783%26ld4%3D783%26t4%3D1591055314123%26sc5%3Due_sushi_v1%26bb5%3D784%26pc5%3D785%26ld5%3D785%26t5%3D1591055314125%26ctb%3D1:962
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DVH4W8EN6PA3Z734SGTC5%26sw%3D800%26sh%3D600%26vw%3D1350%26vh%3D940%26m%3D1%26sc%3DVH4W8EN6PA3Z734SGTC5%26ue%3D6%26bb%3D86%26ns%3D106%26ne%3D281%26be%3D774%26fp%3D192%26fcp%3D192%26pc%3D958%26tc%3D-1575%26na_%3D-1575%26ul_%3D-1591055313340%26_ul%3D-1591055313340%26rd_%3D-1591055313340%26_rd%3D-1591055313340%26fe_%3D-1315%26lk_%3D-1315%26_lk%3D-1315%26co_%3D-1315%26_co%3D-1315%26sc_%3D-1591055313340%26rq_%3D-1315%26rs_%3D-29%26_rs%3D-29%26dl_%3D-14%26di_%3D797%26de_%3D799%26_de%3D850%26_dc%3D957%26ld_%3D958%26_ld%3D-1591055313340%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D6%26ld%3D959%26t%3D1591055314299%26ctb%3D1%26rt%3D__ld%3A115-6-3-97-5-7-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.20.4-2020-05-29%7Cnavbar%7Cfls-na-amazon-com%7Cadblk_no%26viz%3Dvisible%3A6%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DVH4W8EN6PA3Z734SGTC5%26aftb%3D1:962
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:145-7925442-4038106:VH4W8EN6PA3Z734SGTC5$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DVH4W8EN6PA3Z734SGTC5:0
0
224
Avoid chaining critical requests — 6 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
1143.877
163.714
21.712
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
847.661
522.707
4.76
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset
226.9
196.518
5.515
Unattributable
182.148
3.4
0.217
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
80.343
22.612
1.545
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild
61.616
40.069
0.747
Keep request counts low and transfer sizes small — 224 requests • 1,923 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
224
1968723
Image
141
1302580
Script
8
236411
Other
65
193457
Document
3
99785
Font
4
69992
Stylesheet
3
66498
Media
0
0
Third-party
90
61104
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
1389383
3.388
20546
0
7086
0
3123
0
1720
0
1633
0
1490
0
1484
0
1341
0
1271
0
1268
0
1121
0
1070
0
987
0
957
0
931
0
872
0
789
0
783
0
781
0
713
0
688
0
682
0
543
0
534
0
510
0
469
0
386
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — No elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.

Other

First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.

Opportunities

Properly size images — Potential savings of 175 KB
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png
31831
31296
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg
28326
16021
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg
28276
15993
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg
27627
15626
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg
24191
13682
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg
22625
12797
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg
21692
12269
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg
21289
12041
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg
20614
11659
https://images-na.ssl-images-amazon.com/images/I/61fk8e-e8nL._AC_SX184_.jpg
13847
3377
https://images-na.ssl-images-amazon.com/images/I/613qFutVvmL._AC_SX184_.jpg
12186
2972
https://images-na.ssl-images-amazon.com/images/I/61-ec2OJGWL._AC_SX184_.jpg
11417
2784
https://images-na.ssl-images-amazon.com/images/I/51fSP6MNz3L._AC_SX184_.jpg
10925
2664
https://images-na.ssl-images-amazon.com/images/I/61JA4yTqF-L._AC_SX184_.jpg
10808
2636
https://images-na.ssl-images-amazon.com/images/I/61ZWnJmp+RL._AC_SX184_.jpg
9852
2402
https://images-na.ssl-images-amazon.com/images/I/51x5hnonNrL._AC_SX184_.jpg
9759
2380
https://images-na.ssl-images-amazon.com/images/I/51l3RHix3cL._AC_SX184_.jpg
9768
2370
https://images-na.ssl-images-amazon.com/images/I/61fPYcsUGRL._AC_SX184_.jpg
9646
2352
https://images-na.ssl-images-amazon.com/images/I/61x7aH2vcgL._AC_SX184_.jpg
9599
2341
https://images-na.ssl-images-amazon.com/images/I/613R6fYyw5L._AC_SX184_.jpg
9403
2293
https://images-na.ssl-images-amazon.com/images/I/51mBskbWGdL._AC_SX184_.jpg
9285
2264
https://images-na.ssl-images-amazon.com/images/I/51p1WmcG8QL._AC_SX184_.jpg
9169
2236
https://images-na.ssl-images-amazon.com/images/I/51fm5jm5wwL._AC_SX184_.jpg
9094
2218
https://images-na.ssl-images-amazon.com/images/I/51QJaZ+FnaL._AC_SX184_.jpg
8526
2079
Remove unused JavaScript — Potential savings of 138 KB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C71jnXbrWStL.js,61nu+N-SMyL.js,41W9ohA0e+L.js,11vrNkbdcvL.js,21qaguVEGfL.js,41QN7vBTpzL.js,51wilTzvmEL.js,31SHuHnJQqL.js_.js?AUIClients/NavDesktopUberAsset
107396
68430
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61xmyjKeOpL.js,21Of0-9HPCL.js,012FVc3131L.js,11S5WBtBslL.js,51CF7BmbF2L.js,11AHlQhPRjL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,616HiO8WWWL.js,01ezj5Rkz1L.js,11BOgvnnntL.js,31shqoNXX9L.js,01rpauTep4L.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
69889
46209
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
33422
10779
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild
8512
7671
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
29305
5190
https://images-na.ssl-images-amazon.com/images/I/31BVuidgT8L.js
4884
2984
Efficiently encode images — Potential savings of 115 KB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg
28326
17894
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg
28276
17546
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg
27627
17300
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg
24191
14376
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg
22625
14269
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg
21692
13106
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg
21289
12482
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg
20614
11226
Avoid multiple page redirects — Potential savings of 420 ms
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://prime.com/
0
https://amzn.to/2LW5g5h
190
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
230

Diagnostics

Minimize main-thread work — 2.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1002.024
Style & Layout
815.668
Rendering
362.82199999999
Other
318.76
Parse HTML & CSS
90.296000000001
Script Parsing & Compilation
39.978
Garbage Collection
14.053

Metrics

Speed Index — 3.5 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 3.1 s
The timing of the largest text or image that is painted.

Opportunities

Serve images in next-gen formats — Potential savings of 490 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Gradient_BG_Hero._CB465757997_.png
311003
304407
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Amazon_Prime_Logo_White_Large._CB485971207_.png
31831
24901
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-echo-shopping._CB468966762_.jpg
28276
23332
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-family-discounts._CB468966677_.jpg
28326
23294
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-music._CB468966908_.jpg
27627
23071
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-twitch._CB468966624_.jpg
24191
20125
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-Prime-video._CB468966796_.jpg
22625
18721
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-reading._CB468966524_.jpg
21692
17636
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-exclusive-deals._CB468966668_.jpg
21289
17463
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/JJ/220x220-shipping._CB468966400_.jpg
20614
16384
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png
32531
12339
Reduce initial server response time — Root document took 1,290 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

Diagnostics

Avoid an excessive DOM size — 2,636 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2,636
Maximum DOM Depth
26
Maximum Child Elements
57
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bd-46b91bda68161c14e554a779643ef4957431987b._V2_.woff2
15.996999994968
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rg-cc7ebaa05a2cd3b02c0929ac0475a44ab30b7efa._V2_.woff2
16.318000009051
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rgit-9cc1bb64eb270135f1adf3a4881c2ee5e7c37be5._V2_.woff2
15.346000000136
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bdit-80ff7aba37dd1ff5a6b90233a19e3a780a96dc2f._V2_.woff2
15.178999994532
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
line: 76
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
line: 6559
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js
line: 4
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prime.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that prime.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Displays images with appropriate size
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prime.com/

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://unagi.amazon.com/1/events/com.amazon.csm.csa.prod
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://fls-na.amazon.com/1/batch/1/OE/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
60

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prime.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
11

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prime.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 15.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prime.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 72
Performance 67
Accessibility 87
Best Practices 77
SEO 83
Progressive Web App 46
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
Updated: 1st June, 2020

3.59 seconds
First Contentful Paint (FCP)
18%
46%
36%

0.02 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on mobile
67

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for prime.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 230 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prime.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://prime.com/
0
19.050999952015
578
0
301
text/html
https://amzn.to/2LW5g5h
19.389999972191
73.863999976311
586
0
301
text/html
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
74.271999998018
417.68199997023
44413
122767
200
text/html
Document
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI
434.25499997102
461.04999998352
26922
158465
200
text/css
Stylesheet
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C61FErPlY+QL.css,41-TbSN560L.css,01+72+wCC9L.css_.css?AUIClients/AmazonNavigationMobileMetaAsset
434.42099995445
457.52599998377
16865
119112
200
text/css
Stylesheet
https://images-na.ssl-images-amazon.com/images/I/219gojCpdSL.css?AUIClients/RetailSearchAutocompleteAssets
434.53399999999
451.16299996153
2248
5421
200
text/css
Stylesheet
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DCQ1PD4TKF7P9H7S4C32R:0
458.95000000019
475.90699995635
224
43
200
image/gif
Image
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-clean._CB461895555_.png
462.40699995542
478.48900000099
12192
11714
200
image/png
Image
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Prime_Logo_Transparent_cropped._CB485948734_.png
491.3429999724
508.99599998957
3020
2543
200
image/png
Image
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png
491.52199999662
508.43399995938
41863
41385
200
image/png
Image
https://assoc-na.associates-amazon.com/abid/um?s=134-4997905-3091727&m=ATVPDKIKX0DER
491.70499999309
529.6789999702
380
0
200
text/plain
Image
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
535.71500000544
553.44799999148
33386
92896
200
application/x-javascript
Script
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
536.27499996219
559.65799995465
79425
276044
200
application/x-javascript
Script
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild
538.76299998956
560.4319999693
8476
34330
200
application/x-javascript
Script
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset
550.21699995268
568.61899996875
18289
58799
200
application/x-javascript
Script
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets
550.73499999708
570.89899998391
19178
60437
200
application/x-javascript
Script
https://images-na.ssl-images-amazon.com/images/I/318zQ6ODQDL.js?AUIClients/AmazonWebAppAssets
551.12799996277
569.24399995478
5495
16321
200
application/x-javascript
Script
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XHR
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
465.789
7.74
478.615
6.973
507.194
6.407
513.709
36.072
549.808
25.214
604.946
18.119
628.671
31.545
661.371
7.701
676.185
5.626
684.619
13.882
698.582
51.022
751.001
21.591
774.808
33.156
811.204
5.584
818.634
9.67
828.763
10.535
840.803
7.993
849.343
9.867
866.76
7.857
874.659
32.556
913.516
9.06
922.602
15.12
962.876
6.382
1019.756
13.079
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 14 KB
Images can slow down the page's load time. Prime.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png
41385
14071
Defer offscreen images — Potential savings of 44 KB
Time to Interactive can be slowed down by resources on the page. Prime.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/AUIClients/InternationalCustomerPreferencesNavAssets-icp_sprite_2x-e2484e10a418367f3c7967c4fea1a089d100d360._V2_.png
32966
32966
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-clean._CB461895555_.png
11714
11714
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prime.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prime.com should consider minifying JS files.
Remove unused CSS — Potential savings of 50 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI#mobile.us.not-trident
31693
30400
https://images-na.ssl-images-amazon.com/images/I/21jnApV8bZL._RC%7C61FErPlY+QL.css,41-TbSN560L.css,01+72+wCC9L.css_.css?AUIClients/AmazonNavigationMobileMetaAsset#mobile
23822
20336
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 23 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png
41385
23169
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 340 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 490 KB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
79425
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
44413
https://images-na.ssl-images-amazon.com/images/G/01/prime/mobile/landing/mobile-landing-benefit_3x._CB485970827_.png
41863
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIIcon-sprite_2x-59b95eac1db4a9d78e1e0c0b657cf66277a106ae._V2_.png
35972
https://m.media-amazon.com/images/G/01/AUIClients/InternationalCustomerPreferencesNavAssets-icp_sprite_2x-e2484e10a418367f3c7967c4fea1a089d100d360._V2_.png
33480
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
33386
https://images-na.ssl-images-amazon.com/images/I/51uEdLkor4L._RC%7C41NZg4k5mFL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01MK7GuctVL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11jQntVNxaL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01INc4pyFRL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI
26922
https://images-na.ssl-images-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-2x_blueheaven-clean._CB461895555_.png
23855
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets
19178
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset
18289
Uses efficient cache policy on static assets — 8 resources found
Prime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js
0
5852
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0
1201
https://assoc-na.associates-amazon.com/abid/um?s=134-4997905-3091727&m=ATVPDKIKX0DER
0
380
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0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sc0%3Dportal-bb%26pc0%3D1%26ld0%3D1%26t0%3D1591055337071%26sc1%3DcsmCELLSframework%26bb1%3D163%26pc1%3D163%26ld1%3D163%26t1%3D1591055337177%26sc2%3DcsmCELLSpdm%26bb2%3D163%26pc2%3D165%26ld2%3D165%26t2%3D1591055337179%26sc3%3DcsmCELLSvpm%26bb3%3D165%26pc3%3D165%26ld3%3D165%26t3%3D1591055337179%26sc4%3DcsmCELLSfem%26bb4%3D166%26pc4%3D166%26ld4%3D166%26t4%3D1591055337180%26sc5%3Due_sushi_v1%26bb5%3D166%26pc5%3D168%26ld5%3D168%26t5%3D1591055337182%26ctb%3D1:352
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.211997.0%26id%3DCQ1PD4TKF7P9H7S4C32R%26sw%3D360%26sh%3D640%26vw%3D360%26vh%3D640%26m%3D1%26sc%3DCQ1PD4TKF7P9H7S4C32R%26ue%3D4%26bb%3D56%26ns%3D66%26ne%3D98%26be%3D154%26fp%3D102%26fcp%3D102%26pc%3D349%26tc%3D-436%26na_%3D-436%26ul_%3D-1591055337014%26_ul%3D-1591055337014%26rd_%3D-1591055337014%26_rd%3D-1591055337014%26fe_%3D-361%26lk_%3D-361%26_lk%3D-361%26co_%3D-361%26_co%3D-361%26sc_%3D-1591055337014%26rq_%3D-361%26rs_%3D-17%26_rs%3D-17%26dl_%3D-11%26di_%3D176%26de_%3D178%26_de%3D179%26_dc%3D349%26ld_%3D349%26_ld%3D-1591055337014%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D4%26ld%3D350%26t%3D1591055337364%26ctb%3D1%26rt%3D__ld%3A20-8-3-5-4-10-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.20.4-2020-05-29%7Cfls-na-amazon-com%7Cawa%3Awebsite%7Cawa%3Awpn%3Aunsupported%7Cawa%3Awpn%3Aunsupported%3Asw_no_ctlr%7Cadblk_no%26viz%3Dvisible%3A4%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCQ1PD4TKF7P9H7S4C32R%26aftb%3D1:352
0
224
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:134-4997905-3091727:CQ1PD4TKF7P9H7S4C32R$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DCQ1PD4TKF7P9H7S4C32R:0
0
224
Avoids an excessive DOM size — 351 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
351
Maximum DOM Depth
18
Maximum Child Elements
24
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
837.02
358.168
45.344
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild
386.636
329.82
2.852
Unattributable
200.608
7.224
0.612
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset
148.812
100.388
5.348
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js
142.26
130.776
5.396
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
131.604
99.464
7.944
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
100.44
38.928
18.924
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets
65.664
44.664
3.732
Keep request counts low and transfer sizes small — 40 requests • 490 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
40
501954
Script
10
182081
Image
13
153083
Font
4
69992
Stylesheet
3
46035
Document
1
44413
Other
9
6350
Media
0
0
Third-party
3
7016
Minimize third-party usage — Third-party code blocked the main thread for 230 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
298855
198.504
5852
30.768
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — No elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 3.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.8 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 5.6 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 5.3 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.

Diagnostics

Minimize main-thread work — 2.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1170.532
Other
319.272
Style & Layout
283.732
Rendering
139.004
Script Parsing & Compilation
103.056
Parse HTML & CSS
88.704
Garbage Collection
13.68

Metrics

Largest Contentful Paint — 5.3 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 4.5 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 7020 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Remove unused JavaScript — Potential savings of 104 KB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/11-BZEJ8lnL._RC%7C61+bSN4V+DL.js,21Of0-9HPCL.js,01E8f3KV-NL.js,11S5WBtBslL.js,51CF7BmbF2L.js,11sT42sZnQL.js,016iHgpF74L.js,11aNYFFS5hL.js,116tgw9TSaL.js,211-p4GRUCL.js,01PoLXBDXWL.js,61eVP-ZTffL.js,41xKzhpU-kL.js,11BOgvnnntL.js,31h0T6HiESL.js,01qkmZhGmAL.js,01iyxuSGj4L.js,01Eh4hUPHzL.js_.js?AUIClients/AmazonUI
79425
55294
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
33386
14280
https://images-na.ssl-images-amazon.com/images/I/51-y7PbPGLL.js?AUIClients/RetailSearchAutocompleteAssets
19178
9230
https://images-na.ssl-images-amazon.com/images/I/411rWMfhQqL._RC%7C41PnTqD5ZwL.js,01CMyuQ8OQL.js,31SHuHnJQqL.js_.js?AUIClients/AmazonNavigationMobileMetaAsset
18289
8730
https://images-na.ssl-images-amazon.com/images/I/51s75BysibL.js?AUIClients/CardJsRuntimeBuzzCopyBuild
8476
7639
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
29356
5607
https://images-na.ssl-images-amazon.com/images/I/31Mxd1Z44sL.js
5544
3069
https://images-na.ssl-images-amazon.com/images/I/318zQ6ODQDL.js?AUIClients/AmazonWebAppAssets
5495
3000
Avoid multiple page redirects — Potential savings of 1,410 ms
Redirects can cause additional delays before the page can begin loading. Prime.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://prime.com/
0
https://amzn.to/2LW5g5h
630
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
780

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bd-46b91bda68161c14e554a779643ef4957431987b._V2_.woff2
15.750999969896
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rg-cc7ebaa05a2cd3b02c0929ac0475a44ab30b7efa._V2_.woff2
15.031000017188
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_rgit-9cc1bb64eb270135f1adf3a4881c2ee5e7c37be5._V2_.woff2
16.502999991644
https://m.media-amazon.com/images/G/01/AUIClients/AmazonUIFont-amazonember_bdit-80ff7aba37dd1ff5a6b90233a19e3a780a96dc2f._V2_.woff2
16.694999998435
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://images-na.ssl-images-amazon.com/images/I/61-6nKPKyWL.js?AUIClients/AmazonUIjQuery
line: 76
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.amazon.com/amazonprime/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=prime.com-20&linkId=c1e0ac5842b3f5e10c4737b25b9ce9c1
line: 1098
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics.min.js
line: 4
87

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prime.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prime.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prime.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that prime.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prime.com/

Audits

Displays images with inappropriate size
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://images-na.ssl-images-amazon.com/images/G/01/marketing/prime/new_logos/Prime_Logo_Transparent_cropped._CB485948734_.png
64 x 37
64 x 37
168 x 98

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://unagi.amazon.com/1/events/com.amazon.csm.csa.prod
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://fls-na.amazon.com/1/batch/1/OE/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prime.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
46

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prime.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prime.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prime.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 72.52.10.14
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Akamai Technologies, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 104.18.39.152
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Technical

DNS Lookup

A Records

Host IP Address Class TTL
prime.com. 72.52.10.14 IN 21599

NS Records

Host Nameserver Class TTL
prime.com. ns5.markmonitor.com. IN 21599
prime.com. ns3.markmonitor.com. IN 21599
prime.com. ns4.markmonitor.com. IN 21599
prime.com. ns6.markmonitor.com. IN 21599
prime.com. ns7.markmonitor.com. IN 21599
prime.com. ns2.markmonitor.com. IN 21599
prime.com. ns1.markmonitor.com. IN 21599

SOA Records

Domain Name Primary NS Responsible Email TTL
prime.com. ns1.markmonitor.com. hostmaster.markmonitor.com. 21599

HTTP Response Headers

Whois Lookup

Created: 3rd March, 1987
Changed: 26th August, 2019
Expires: 4th March, 2022
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
serverUpdateProhibited
serverTransferProhibited
serverDeleteProhibited
Nameservers: ns1.markmonitor.com
ns3.markmonitor.com
ns4.markmonitor.com
ns5.markmonitor.com
Owner Name: Hostmaster, Amazon Legal Dept.
Owner Organization: Amazon Technologies, Inc.
Owner Street: P.O. Box 8102
Owner Post Code: 89507
Owner City: Reno
Owner State: NV
Owner Country: US
Owner Phone: +1.2062664064
Owner Email: hostmaster@amazon.com
Admin Name: Hostmaster, Amazon Legal Dept.
Admin Organization: Amazon Technologies, Inc.
Admin Street: P.O. Box 8102
Admin Post Code: 89507
Admin City: Reno
Admin State: NV
Admin Country: US
Admin Phone: +1.2062664064
Admin Email: hostmaster@amazon.com
Tech Name: Hostmaster, Amazon Legal Dept.
Tech Organization: Amazon Technologies, Inc.
Tech Street: P.O. Box 8102
Tech Post Code: 89507
Tech City: Reno
Tech State: NV
Tech Country: US
Tech Phone: +1.2062664064
Tech Email: hostmaster@amazon.com
Full Whois: Domain Name: prime.com
Registry Domain ID: 1155412_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2019-08-26T12:19:56-0700
Creation Date: 1987-03-03T21:00:00-0800
Registrar Registration Expiration Date: 2022-03-04T21:00:00-0800
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registry Registrant ID:
Registrant Name: Hostmaster, Amazon Legal Dept.
Registrant Organization: Amazon Technologies, Inc.
Registrant Street: P.O. Box 8102
Registrant City: Reno
Registrant State/Province: NV
Registrant Postal Code: 89507
Registrant Country: US
Registrant Phone: +1.2062664064
Registrant Phone Ext:
Registrant Fax: +1.2062667010
Registrant Fax Ext:
Registrant Email: hostmaster@amazon.com
Registry Admin ID:
Admin Name: Hostmaster, Amazon Legal Dept.
Admin Organization: Amazon Technologies, Inc.
Admin Street: P.O. Box 8102
Admin City: Reno
Admin State/Province: NV
Admin Postal Code: 89507
Admin Country: US
Admin Phone: +1.2062664064
Admin Phone Ext:
Admin Fax: +1.2062667010
Admin Fax Ext:
Admin Email: hostmaster@amazon.com
Registry Tech ID:
Tech Name: Hostmaster, Amazon Legal Dept.
Tech Organization: Amazon Technologies, Inc.
Tech Street: P.O. Box 8102
Tech City: Reno
Tech State/Province: NV
Tech Postal Code: 89507
Tech Country: US
Tech Phone: +1.2062664064
Tech Phone Ext:
Tech Fax: +1.2062667010
Tech Fax Ext:
Tech Email: hostmaster@amazon.com
Name Server: ns1.markmonitor.com
Name Server: ns4.markmonitor.com
Name Server: ns3.markmonitor.com
Name Server: ns5.markmonitor.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-06-01T16:48:30-0700 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
(2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

MarkMonitor Domain Management(TM)
Protecting companies and consumers in a digital world.

Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220

Nameservers

Name IP Address
ns1.markmonitor.com 149.112.160.1
ns3.markmonitor.com 149.112.161.1
ns4.markmonitor.com 192.174.68.1
ns5.markmonitor.com 149.112.160.2
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